Smart Advertising Market By Product Type (Hardware, Software, Services), By Application (Corporate, Government, Education, Others), and By Region - Overall In-depth Analysis, Global Market Share, Top Trends, Professional & Technical Industry Insights 2020 - 2026

Technology & Media Syndicate Market Research Pages: 128 Report ID: 13250

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Report Description

This report is a comprehensive study providing a detailed analysis of the smart advertising market. The report defines the product type of smart advertising along with its application in various industry verticals with reference to various regions and major countries. Further, the study has identified and studied all the major players operating in the global smart advertising market space and equated based on various parameters such as market revenue, annual sales volume, historical growth rate, and business strategies. Based on all these insights, the global smart advertising market report recommends a business strategy for the current market participants to strengthen their market positions. Moreover, the report also suggests a market entry strategy for the new market entrants.

Furthermore, the smart advertising market report has also identified the major vendors and distributors operating in all the major regions. This analysis and data is expected to help the market players to strengthen their market distribution channels and expand their geographical reach.

Smart Advertising Market Strategic Analysis 

The smart advertising market report has analyzed the market using various marketing tools such as Porter’s Five Forces Analysis, player positioning analysis, SWOT analysis, market share analysis, and value chain analysis. In Porter’s Five Forces analysis, the market dynamics and factors such as the threat of substitute for smart advertising, threat of new entrants in the smart advertising market, bargaining power of buyers, bargaining power of suppliers to smart advertising providing companies, and internal rivalry among the smart advertising providers are analyzed to provide the readers of the report with a detailed view of the market current dynamics.

This analysis helps the users of the report to evaluate the smart advertising market based on various parameters such as economies of scale, switching costs, brand loyalty, existing distribution channels, capital investments, manufacturing rights & patents, government regulations, the impact of advertisements, and impact of consumer’s preferences. This all summarized data is anticipated to help the key decision-makers of the industry in the decision-making process. Further, this analysis also answers the imperative question for new entrants to enter the smart advertising market or not.

Smart Advertising Market Key Trends Analysis

The report has analyzed the major factors which are impacting the growth of smart advertising market. Driving factors that are positively impacting the demand for smart advertising and restraining factors that are hindering the growth of smart advertising market are discussed in detail along with their impacts on the global smart advertising market. Further, the trends which are shaping the market and impacting the growth of the market are identified and discussed in detail in the reported study. Moreover, other qualitative factors such as risks associated with the operations and major challenges faced by the players in the market space are included in the report.

Smart Advertising Market Key Segment Analysis

The study provides a decisive view on the smart advertising by segmenting the market based on product type, application, and region. All the segments of the smart advertising market have been analyzed based on present and future trends. The data for the market and its segments are forecast for 2020 to 2026. The report has identified the segments contributing most to the overall market growth in terms of revenue along with the factors boosting their growth.

Based on product type, the global smart advertising market is segmented into Hardware, Software, Services. Detailed qualitative as well as quantitative product type segment analysis will be provided in the report for 2016 to 2026.

Based on application market is segmented into Corporate, Government, Education, Others. Various potential opportunities and factors affecting the different application are analyzed and included in the report study.

Smart Advertising Market Regional Trends and Market Player’s Analysis

Regionally, the market is divided into North America, Europe, Asia Pacific, Latin America and Middle East and Africa. Wherein, North America dominated the global smart advertising market in 2019. Over the forecast period, the Asia Pacific region is anticipated to witness the highest CAGR for the smart advertising market. 

Smart Advertising Market Size By Region

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Major companies holding significant market shares in the global smart advertising market are analyzed considering their market revenue, market shares, business strategies, recent developments, and growth rates. Recent events for these companies such as new solution/product launches, research initiatives, acquisitions, geographical expansions, and technological advancements are considered in finalizing their position in the smart advertising market player positioning. The information provided in the smart advertising market research study is expected to be helpful for all the key stakeholders of the smart advertising value chain and technology ecosystem.

The report provides company market share analysis in order to give a broader overview of the key players in the smart advertising market. Major players in the global smart advertising market are Lamar Advertising Company, OUTFRONT Media, CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Exterion Media, JCDecaux Group, Intersection, IKE Smart City, Changing Environments, Captivate, among others.

Scope of the report

Report Scope Details
Base Year: 2019 Historical Data for: 2016 to 2018
Forecast Period: 2020 to 2026 Pages: 128
Market representation Revenue in USD Million & CAGR from 2020 to 2026
Geographies covered: USA, Canada, Mexico, Brazil, Argentina, U.K., Germany, Italy, France, Spain, China, Japan, India, Australia, Saudi Arabia, Qatar, UAE, South Africa, etc.
Segments covered: Product Type, and Application
Companies covered: Lamar Advertising Company, OUTFRONT Media, CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Exterion Media, JCDecaux Group, Intersection, IKE Smart City, Changing Environments, Captivate
Report coverage Revenue forecast, company share, competitive landscape, growth factors and trends
Free customization scope (equivalent to 5 analyst working days) If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Major Highlights of the Smart Advertising Market report study:

  • A detailed look at the global smart advertising Industry
  • The report analyzes the global smart advertising market and provides its stakeholders with significant actionable insights
  • The report has considered all the major developments in the recent past, helping the users of the report with recent industry updates
  • The report study is expected to help the key decision-makers in the industry to assist them in the decision-making process
  • The study includes data on market intelligence, changing market dynamics, current and expected market trends, etc.
  • The report comprises an in-depth analysis of macroeconomic and microeconomic factors affecting the global smart advertising market
  • Market Ecosystem and adoption across market regions
  • Major trends shaping the global smart advertising market
  • Historical and forecast size of the smart advertising market in terms of Revenue (USD Million) 
  • Recent industry development and consumer preference trends
  • Competitive Landscape and player positioning analysis for the global smart advertising market
  • Key products and solution offerings by major players and business strategies adopted
  • Recommendations for new market entrants and current players operating in the market space 
  • Analysis of niche and potential segments (product type, application, and regions/countries) anticipated to observed promising growth 
  • Key challenges faced by operating players in the market space
  • Analysis of major risks associated with the market operations 

The report segment of the global smart advertising market as follows:

Global Smart Advertising Market: By Product Type

  • Hardware
  • Software
  • Services
Global Smart Advertising Market: By Application
  • Corporate
  • Government
  • Education
  • Others
Global Smart Advertising Market: By Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China 
    • Japan
    • India
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East and Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

The report study is drafted to provide actionable insights to the following mentioned audience:

  1. Research Institutes, consulting firm
  2. Companies aspire to enter the smart advertising market
  3. Student and universities 
  4. Solution Providers, product providers, service providers, and other players in the smart advertising market space
  5. Associated private firms and government bodies
  6. Individual who want to learn about smart advertising market 

Frequently Asked Questions

These players adopted different strategies so as to hold major market share in this market. Some of the major players in Smart Advertising industry includes.

  • Lamar Advertising Company
  • OUTFRONT Media
  • CIVIQ Smartscapes
  • Clear Channel Outdoor Holdings
  • Exterion Media
  • JCDecaux Group
  • Intersection
  • IKE Smart City
  • Changing Environments
  • Captivate

Based on the Smart Advertising market analysis, North America is predicted to held the highest share in the Smart Advertising market during the forecast period.

The statistical data of the top market players of Smart Advertising industry can be obtained from the company profile section specified in the report. This section incorporates analysis of top player’s operating in the Smart Advertising industry as well as their last five-year revenue, segmental revenue, product offerings, key strategies adopted, and geographical revenue produced.

The study offers a decisive view on the Smart Advertising by segmenting the market based on Product Type, Application, and region.

The report gives a nitty-gritty assessment of the market by featuring data on various viewpoints that incorporate drivers, restraints, opportunities, and threats. This data can assist stakeholders in making suitable decisions before investing.

The sample for Smart Advertising market report can be received on-demand from the website as and when required.Direct call services or 24*7 chat support are provided to procure the sample report.

  1. Preface
    1. Report Description and Scope
    2. Research Scope
    3. Research Methodology
      1. Market Research Process
      2. Market Research Methodology
  2. Executive Summary
    1. Smart Advertising Market, 2016-2026 (USD Million)
    2. Smart Advertising Market: Snapshot
  3. Smart Advertising - Industry Analysis
    1. Smart Advertising: Market Dynamics
    2. Market Drivers
      1. Driver 1
      2. Driver 2
    3. Restraints
      1. Restraint 1
      2. Restraint 2
    4. Opportunity
      1. Government funding and support
    5. Porter’s Five Forces Analysis
    6. Market Attractiveness Analysis
      1. Market attractiveness analysis By Product
      2. Market attractiveness analysis By Application
      3. Market attractiveness analysis by Region
  4. Smart Advertising Market - Competitive Landscape
    1. Company market share analysis
      1. Global Smart Advertising Market: company market share, 2019
    2. Strategic development
      1. Acquisitions & mergers
      2. New Product launches
      3. Agreements, partnerships, collaborations and joint ventures
      4. Research and development and Regional expansion
    3. Price trend analysis
  5. Global Smart Advertising Market -Product Type Analysis
    1. Global Smart Advertising Market overview: By Product Type
      1. Global Smart Advertising Market share, By Product Type,2019 and 2026
    2. Hardware
      1. Global Smart Advertising Market by Hardware, 2016-2026 (USD Million)
    3. Software
      1. Global Smart Advertising Market by Software, 2016-2026 (USD Million)
    4. Services
      1. Global Smart Advertising Market by Services, 2016-2026 (USD Million)
  6. Global Smart Advertising Market -Application Analysis
    1. Global Smart Advertising Market overview: By Application
      1. Global Smart Advertising Market share, By Application,2019 and 2026
    2. Corporate
      1. Global Smart Advertising Market by Corporate, 2016-2026 (USD Million)
    3. Government
      1. Global Smart Advertising Market by Government, 2016-2026 (USD Million)
    4. Education
      1. Global Smart Advertising Market by Education, 2016-2026 (USD Million)
    5. Others
      1. Global Smart Advertising Market by Others, 2016-2026 (USD Million)
  7. Global Smart Advertising Market - Regional Analysis
    1. Global Smart Advertising Market overview: by Region
      1. Global Smart Advertising Market share, by Region, 2019 and 2026
    2. North America
      1. North America Smart Advertising Market, 2016-2026 (USD Million)
      1. North America Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      1. North America Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      1. U.S. Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      2. U.S. Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      3. Canada Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      4. Canada Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      5. Mexico Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      6. Mexico Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
    3. Europe
      1. Europe Smart Advertising Market, 2016-2026 (USD Million)
      1. Europe Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      1. Europe Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      1. UK Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      2. UK Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      3. Germany Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      4. Germany Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      5. France Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      6. France Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      7. Italy Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      8. Italy Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      9. Spain Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      10. Spain Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      11. Netherlands Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      12. Netherlands Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      13. Rest of Europe Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      14. Rest of Europe Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
    4. Asia Pacific
      1. Asia Pacific Smart Advertising Market, 2016-2026 (USD Million)
      1. Asia Pacific Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      1. Asia Pacific Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      1. China Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      2. China Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      3. Japan Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      4. Japan Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      5. India Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      6. India Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      7. Australia Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      8. Australia Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      9. South East Asia Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      10. South East Asia Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      11. South Korea Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      12. South Korea Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      13. Rest of Asia Pacific Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      14. Rest of Asia Pacific Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
    5. Latin America
      1. Latin America Smart Advertising Market, 2016-2026 (USD Million)
      1. Latin America Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      1. Latin America Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      1. Brazil Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      2. Brazil Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      3. Argentina Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      4. Argentina Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      5. Chile Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      6. Chile Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      7. Rest of Latin America Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      8. Rest of Latin America Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
    6. Middle East & Africa
      1. Middle East & Africa Smart Advertising Market, 2016-2026 (USD Million)
      1. Middle East & Africa Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      1. Middle East & Africa Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      1. GCC Countries Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      2. GCC Countries Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      3. Nigeria Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      4. Nigeria Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      5. South Africa Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      6. South Africa Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
      7. Rest of Middle East & Africa Smart Advertising Market revenue, By Product Type, 2016-2026 (USD Million)
      8. Rest of Middle East & Africa Smart Advertising Market revenue, By Application, 2016-2026 (USD Million)
  8. Company Profiles
    1. Lamar Advertising Company
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    2. OUTFRONT Media
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    3. CIVIQ Smartscapes
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    4. Clear Channel Outdoor Holdings
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    5. Exterion Media
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    6. JCDecaux Group
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    7. Intersection
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    8. IKE Smart City
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    9. Changing Environments
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    10. Captivate
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments

 

List of Figures

  1. Market research process
  2. Market research methodology
  3. Global Smart Advertising Market, 2016-2026 (USD Million)
  4. Porter’s Five Forces Analysis
  5. Global Smart Advertising Market attractiveness, By Product Type
  6. Global Smart Advertising Market attractiveness, By Application
  7. Global Smart Advertising market share, By Product Type, 2019 and 2026
  8. Global Smart Advertising Market by Hardware, 2016-2026 (USD Million)
  9. Global Smart Advertising Market by Software, 2016-2026 (USD Million)
  10. Global Smart Advertising Market by Services, 2016-2026 (USD Million)
  11. Global Smart Advertising market share, By Application, 2019 and 2026
  12. Global Smart Advertising Market by Corporate, 2016-2026 (USD Million)
  13. Global Smart Advertising Market by Government, 2016-2026 (USD Million)
  14. Global Smart Advertising Market by Education, 2016-2026 (USD Million)
  15. Global Smart Advertising Market by Others, 2016-2026 (USD Million)
  16. Global Smart Advertising Market share, by Region, 2019 and 2026
  17. North America Smart Advertising Market, 2016-2026 (USD Million)
  18. Europe Smart Advertising Market, 2016-2026 (USD Million)
  19. Asia Pacific Smart Advertising Market, 2016-2026 (USD Million)
  20. Latin America Smart Advertising Market, 2016-2026 (USD Million)
  21. Middle East & Africa Smart Advertising Market, 2016-2026 (USD Million)

 

List of Tables

  1. Global Smart Advertising Market: snapshot
  2. Drivers of the Smart Advertising Market: impact analysis
  3. Restraints of the Smart Advertising Market: impact analysis
  4. North America Smart Advertising Market revenue, By Product Type,2016-2026 (USD Million)
  5. North America Smart Advertising Market revenue, By Application,2016-2026 (USD Million)
  6. Europe Smart Advertising Market revenue, By Product Type,2016-2026 (USD Million)
  7. Europe Smart Advertising Market revenue, By Application,2016-2026 (USD Million)
  8. Asia Pacific Smart Advertising Market revenue, By Product Type,2016-2026 (USD Million)
  9. Asia Pacific Smart Advertising Market revenue, By Application,2016-2026 (USD Million)
  10. Latin America Smart Advertising Market revenue, By Product Type,2016-2026 (USD Million)
  11. Latin America Smart Advertising Market revenue, By Application,2016-2026 (USD Million)
  12. Middle East & Africa Smart Advertising Market revenue, By Product Type,2016-2026 (USD Million)
  13. Middle East & Africa Smart Advertising Market revenue, By Application,2016-2026 (USD Million)
  • Lamar Advertising Company
  • OUTFRONT Media
  • CIVIQ Smartscapes
  • Clear Channel Outdoor Holdings
  • Exterion Media
  • JCDecaux Group
  • Intersection
  • IKE Smart City
  • Changing Environments
  • Captivate

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An Overview on Research Methodology used at Syndicate Market Research:

1.1 Research Methodology

The process of market research at Syndicate Market Research is an iterative in nature and usually follows following path. Information from secondary is used to build data models, further the results obtained from data models are validated from primary participants. Then cycle repeats where, according to inputs from primary participants, additional secondary research is done and new information is again incorporated into data model. The process continues till desired level of information is not generated.

To calculate the market size, the report considers the revenue generated from the sales of the market providers. The revenue generated from the sales of market is calculated through primary and secondary research. The key players operating in the market across the globe are identified through secondary research and a corresponding detailed analysis of the top vendors in the market is done. The market size calculation also includes clinical trial phase segmentation determined using secondary sources and verified through primary sources.

1.2 Secondary Research

The secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • Internal and external proprietary databases, relevant patent and regulatory databases
  • National government documents, statistical databases and market reports
  • News articles, press releases and web-casts specific to the companies operating in the market

The sources for secondary research includes but is not limited to: Factiva, Hoovers and Statista

1.3 Primary Research

We conduct primary interviews on an ongoing basis with industry participants and commentators in order to validate data and analysis. A typical research interview fulfills the following functions:

  • It provides first-hand information on the market size, market trends, growth trends, competitive landscape, future outlook etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves E-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/ clinical trial phase managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts, research analysts specializing in specific markets
  • Key opinion leaders specializing in different areas corresponding to different industry end users

1.4 Models

Where no hard data is available, we use modeling and estimates in order to produce comprehensive data sets. A rigorous methodology is adopted in which the available hard data is cross referenced with the following data types to produce estimates:

  • Demographic data: Population split by segment
  • Macro-economic indicators: GDP, etc.
  • Industry indicators: Expenditure, infrastructure, sector growth and facilities.

Data is then cross checked by the expert panel.

1.4.1 Company Share Analysis Model

Company share analysis is used to derive the size of global market. As well as study of revenues of companies for last three to five years also provide the base for forecasting the market size and its growth rate. This model is built in following steps:

1.4.2 Revenue Based Modeling

Revenue based models can be built in two ways - Top-Down or Bottom-Up irrespective of industry. Market size estimated from company share analysis acts as a validation point for bottom-up approach where as it acts as starting point for top-down approach.

1.5 Research Limitations

Inflation is not a part of pricing in this report. Prices of the products and its derivatives vary in each region and hence similar revenue ratio does not follow for each individual region. The same price for each type has been taken into account while estimating and forecasting market revenue on a global basis. Regional average price has been considered while breaking down this market by end user in each region.

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