Functional Drinks Market By Type (Energy Beverages, Functional Fruit and Vegetable Juices, Sports Beverages, Functional Water, Other), By Application (Offline Stores, Online Stores), and By Region - Overall In-depth Analysis, Global Market Share, Top Trends, Professional & Technical Industry Insights 2024 - 2030

Food & Beverage Syndicate Market Research Pages: 130 Report ID: 7647

Report Description

This report is a comprehensive study providing a detailed analysis of the functional drinks market. The report defines the type of functional drinks along with its application in various industry verticals with reference to various regions and major countries. Further, the study has identified and studied all the major players operating in the global functional drinks market space and equated based on various parameters such as market revenue, annual sales volume, historical growth rate, and business strategies. Based on all these insights, the global functional drinks market report recommends a business strategy for the current market participants to strengthen their market positions. Moreover, the report also suggests a market entry strategy for the new market entrants.

Furthermore, the functional drinks market report has also identified the major vendors and distributors operating in all the major regions. This analysis and data is expected to help the market players to strengthen their market distribution channels and expand their geographical reach.

Functional Drinks Market Strategic Analysis 

The functional drinks market report has analyzed the market using various marketing tools such as Porter’s Five Forces Analysis, player positioning analysis, SWOT analysis, market share analysis, and value chain analysis. In Porter’s Five Forces analysis, the market dynamics and factors such as the threat of substitute for functional drinks, threat of new entrants in the functional drinks market, bargaining power of buyers, bargaining power of suppliers to functional drinks providing companies, and internal rivalry among the functional drinks providers are analyzed to provide the readers of the report with a detailed view of the market current dynamics.

This analysis helps the users of the report to evaluate the functional drinks market based on various parameters such as economies of scale, switching costs, brand loyalty, existing distribution channels, capital investments, manufacturing rights & patents, government regulations, the impact of advertisements, and impact of consumer’s preferences. This all summarized data is anticipated to help the key decision-makers of the industry in the decision-making process. Further, this analysis also answers the imperative question for new entrants to enter the functional drinks market or not.

Functional Drinks Market Key Trends Analysis

The report has analyzed the major factors which are impacting the growth of functional drinks market. Driving factors that are positively impacting the demand for functional drinks and restraining factors that are hindering the growth of functional drinks market are discussed in detail along with their impacts on the global functional drinks market. Further, the trends which are shaping the market and impacting the growth of the market are identified and discussed in detail in the reported study. Moreover, other qualitative factors such as risks associated with the operations and major challenges faced by the players in the market space are included in the report.

Functional Drinks Market Key Segment Analysis

The study provides a decisive view on the functional drinks by segmenting the market based on type, application, and region. All the segments of the functional drinks market have been analyzed based on present and future trends. The data for the market and its segments are forecast for 2024 to 2030. The report has identified the segments contributing most to the overall market growth in terms of revenue along with the factors boosting their growth.

Based on type, the global functional drinks market is segmented into Energy Beverages, Functional Fruit and Vegetable Juices, Sports Beverages, Functional Water, Other. Detailed qualitative as well as quantitative type segment analysis will be provided in the report for 2018 to 2030.

Based on application market is segmented into Offline Stores, Online Stores. Various potential opportunities and factors affecting the different application are analyzed and included in the report study.

Functional Drinks Market Regional Trends and Market Player’s Analysis

Regionally, the market is divided into North America, Europe, Asia Pacific, Latin America and Middle East and Africa. Wherein, North America dominated the global functional drinks market in 2023. Over the forecast period, the Asia Pacific region is anticipated to witness the highest CAGR for the functional drinks market. 

Functional Drinks Market Size By Region

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Major companies holding significant market shares in the global functional drinks market are analyzed considering their market revenue, market shares, business strategies, recent developments, and growth rates. Recent events for these companies such as new solution/product launches, research initiatives, acquisitions, geographical expansions, and technological advancements are considered in finalizing their position in the functional drinks market player positioning. The information provided in the functional drinks market research study is expected to be helpful for all the key stakeholders of the functional drinks value chain and technology ecosystem.

The report provides company market share analysis in order to give a broader overview of the key players in the functional drinks market. Major players in the global functional drinks market are The Coca-Cola Company, Nestle, Danone, PepsiCo, Unilever, Campbell Soup, GlaxoSmithKline, Kraft Heinz, Archer Daniels Midland (ADM), The Hain Celestial Group, Fonterra, Uni-President, Del Monte Pacific, Dr. Pepper Snapple Group, JDB Group, RED BULL, Suntory, Rockstar, Monster Energy, among others.

Scope of the report

Report Scope Details
Base Year: 2023 Historical Data for: 2018 to 2022
Forecast Period: 2024 to 2030 Pages: 130
Market representation Revenue in USD Million & CAGR from 2024 to 2030
Geographies covered: USA, Canada, Mexico, Brazil, Argentina, U.K., Germany, Italy, France, Spain, China, Japan, India, Australia, Saudi Arabia, Qatar, UAE, South Africa, etc.
Segments covered: Type, and Application
Companies covered: The Coca-Cola Company, Nestle, Danone, PepsiCo, Unilever, Campbell Soup, GlaxoSmithKline, Kraft Heinz, Archer Daniels Midland (ADM), The Hain Celestial Group, Fonterra, Uni-President, Del Monte Pacific, Dr. Pepper Snapple Group, JDB Group, RED BULL, Suntory, Rockstar, Monster Energy
Report coverage Revenue forecast, company share, competitive landscape, growth factors and trends
Free customization scope (equivalent to 5 analyst working days) If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Major Highlights of the Functional Drinks Market report study:

  • A detailed look at the global functional drinks Industry
  • The report analyzes the global functional drinks market and provides its stakeholders with significant actionable insights
  • The report has considered all the major developments in the recent past, helping the users of the report with recent industry updates
  • The report study is expected to help the key decision-makers in the industry to assist them in the decision-making process
  • The study includes data on market intelligence, changing market dynamics, current and expected market trends, etc.
  • The report comprises an in-depth analysis of macroeconomic and microeconomic factors affecting the global functional drinks market
  • Market Ecosystem and adoption across market regions
  • Major trends shaping the global functional drinks market
  • Historical and forecast size of the functional drinks market in terms of Revenue (USD Million) 
  • Recent industry development and consumer preference trends
  • Competitive Landscape and player positioning analysis for the global functional drinks market
  • Key products and solution offerings by major players and business strategies adopted
  • Recommendations for new market entrants and current players operating in the market space 
  • Analysis of niche and potential segments (type, application, and regions/countries) anticipated to observed promising growth 
  • Key challenges faced by operating players in the market space
  • Analysis of major risks associated with the market operations 

The report segment of the global functional drinks market as follows:

Global Functional Drinks Market: By Type

  • Energy Beverages
  • Functional Fruit and Vegetable Juices
  • Sports Beverages
  • Functional Water
  • Other
Global Functional Drinks Market: By Application
  • Offline Stores
  • Online Stores
Global Functional Drinks Market: By Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China 
    • Japan
    • India
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East and Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

The report study is drafted to provide actionable insights to the following mentioned audience:

  1. Research Institutes, consulting firm
  2. Companies aspire to enter the functional drinks market
  3. Student and universities 
  4. Solution Providers, product providers, service providers, and other players in the functional drinks market space
  5. Associated private firms and government bodies
  6. Individual who want to learn about functional drinks market 

Frequently Asked Questions

These players adopted different strategies so as to hold major market share in this market. Some of the major players in Functional Drinks industry includes.

  • The Coca-Cola Company
  • Nestle
  • Danone
  • PepsiCo
  • Unilever
  • Campbell Soup
  • GlaxoSmithKline
  • Kraft Heinz
  • Archer Daniels Midland (ADM)
  • The Hain Celestial Group
  • Fonterra
  • Uni-President
  • Del Monte Pacific
  • Dr. Pepper Snapple Group
  • JDB Group
  • RED BULL
  • Suntory
  • Rockstar
  • Monster Energy

Based on the Functional Drinks market analysis, North America is predicted to held the highest share in the Functional Drinks market during the forecast period.

The statistical data of the top market players of Functional Drinks industry can be obtained from the company profile section specified in the report. This section incorporates analysis of top player’s operating in the Functional Drinks industry as well as their last five-year revenue, segmental revenue, product offerings, key strategies adopted, and geographical revenue produced.

The study offers a decisive view on the Functional Drinks by segmenting the market based on Type, Application, and region.

The report gives a nitty-gritty assessment of the market by featuring data on various viewpoints that incorporate drivers, restraints, opportunities, and threats. This data can assist stakeholders in making suitable decisions before investing.

The sample for Functional Drinks market report can be received on-demand from the website as and when required.Direct call services or 24*7 chat support are provided to procure the sample report.

  1. Preface
    1. Report Description and Scope
    2. Research Scope
    3. Research Methodology
      1. Market Research Process
      2. Market Research Methodology
  2. Executive Summary
    1. Functional Drinks Market, 2018-2030 (USD Million)
    2. Functional Drinks Market: Snapshot
  3. Functional Drinks - Industry Analysis
    1. Functional Drinks: Market Dynamics
    2. Market Drivers
      1. Driver 1
      2. Driver 2
    3. Restraints
      1. Restraint 1
      2. Restraint 2
    4. Opportunity
      1. Government funding and support
    5. Porter’s Five Forces Analysis
    6. Market Attractiveness Analysis
      1. Market attractiveness analysis By Product
      2. Market attractiveness analysis By Application
      3. Market attractiveness analysis by Region
  4. Functional Drinks Market - Competitive Landscape
    1. Company market share analysis
      1. Global Functional Drinks Market: company market share, 2019
    2. Strategic development
      1. Acquisitions & mergers
      2. New Product launches
      3. Agreements, partnerships, collaborations and joint ventures
      4. Research and development and Regional expansion
    3. Price trend analysis
  5. Global Functional Drinks Market -Type Analysis
    1. Global Functional Drinks Market overview: By Type
      1. Global Functional Drinks Market share, By Type,2019 and 2026
    2. Energy Beverages
      1. Global Functional Drinks Market by Energy Beverages, 2018-2030 (USD Million)
    3. Functional Fruit and Vegetable Juices
      1. Global Functional Drinks Market by Functional Fruit and Vegetable Juices, 2018-2030 (USD Million)
    4. Sports Beverages
      1. Global Functional Drinks Market by Sports Beverages, 2018-2030 (USD Million)
    5. Functional Water
      1. Global Functional Drinks Market by Functional Water, 2018-2030 (USD Million)
    6. Other
      1. Global Functional Drinks Market by Other, 2018-2030 (USD Million)
  6. Global Functional Drinks Market -Application Analysis
    1. Global Functional Drinks Market overview: By Application
      1. Global Functional Drinks Market share, By Application,2019 and 2026
    2. Offline Stores
      1. Global Functional Drinks Market by Offline Stores, 2018-2030 (USD Million)
    3. Online Stores
      1. Global Functional Drinks Market by Online Stores, 2018-2030 (USD Million)
  7. Global Functional Drinks Market - Regional Analysis
    1. Global Functional Drinks Market overview: by Region
      1. Global Functional Drinks Market share, by Region, 2019 and 2026
    2. North America
      1. North America Functional Drinks Market, 2018-2030 (USD Million)
      1. North America Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      1. North America Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      1. U.S. Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      2. U.S. Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      3. Canada Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      4. Canada Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      5. Mexico Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      6. Mexico Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
    3. Europe
      1. Europe Functional Drinks Market, 2018-2030 (USD Million)
      1. Europe Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      1. Europe Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      1. UK Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      2. UK Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      3. Germany Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      4. Germany Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      5. France Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      6. France Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      7. Italy Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      8. Italy Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      9. Spain Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      10. Spain Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      11. Netherlands Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      12. Netherlands Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      13. Rest of Europe Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      14. Rest of Europe Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
    4. Asia Pacific
      1. Asia Pacific Functional Drinks Market, 2018-2030 (USD Million)
      1. Asia Pacific Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      1. Asia Pacific Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      1. China Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      2. China Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      3. Japan Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      4. Japan Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      5. India Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      6. India Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      7. Australia Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      8. Australia Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      9. South East Asia Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      10. South East Asia Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      11. South Korea Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      12. South Korea Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      13. Rest of Asia Pacific Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      14. Rest of Asia Pacific Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
    5. Latin America
      1. Latin America Functional Drinks Market, 2018-2030 (USD Million)
      1. Latin America Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      1. Latin America Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      1. Brazil Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      2. Brazil Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      3. Argentina Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      4. Argentina Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      5. Chile Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      6. Chile Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      7. Rest of Latin America Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      8. Rest of Latin America Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
    6. Middle East & Africa
      1. Middle East & Africa Functional Drinks Market, 2018-2030 (USD Million)
      1. Middle East & Africa Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      1. Middle East & Africa Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      1. GCC Countries Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      2. GCC Countries Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      3. Nigeria Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      4. Nigeria Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      5. South Africa Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      6. South Africa Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
      7. Rest of Middle East & Africa Functional Drinks Market revenue, By Type, 2018-2030 (USD Million)
      8. Rest of Middle East & Africa Functional Drinks Market revenue, By Application, 2018-2030 (USD Million)
  8. Company Profiles
    1. The Coca-Cola Company
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    2. Nestle
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    3. Danone
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    4. PepsiCo
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    5. Unilever
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    6. Campbell Soup
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    7. GlaxoSmithKline
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    8. Kraft Heinz
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    9. Archer Daniels Midland (ADM)
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    10. The Hain Celestial Group
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    11. Fonterra
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    12. Uni-President
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    13. Del Monte Pacific
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    14. Dr. Pepper Snapple Group
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    15. JDB Group
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    16. RED BULL
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    17. Suntory
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    18. Rockstar
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    19. Monster Energy
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments

 

List of Figures

  1. Market research process
  2. Market research methodology
  3. Global Functional Drinks Market, 2018-2030 (USD Million)
  4. Porter’s Five Forces Analysis
  5. Global Functional Drinks Market attractiveness, By Type
  6. Global Functional Drinks Market attractiveness, By Application
  7. Global Functional Drinks market share, By Type, 2019 and 2026
  8. Global Functional Drinks Market by Energy Beverages, 2018-2030 (USD Million)
  9. Global Functional Drinks Market by Functional Fruit and Vegetable Juices, 2018-2030 (USD Million)
  10. Global Functional Drinks Market by Sports Beverages, 2018-2030 (USD Million)
  11. Global Functional Drinks Market by Functional Water, 2018-2030 (USD Million)
  12. Global Functional Drinks Market by Other, 2018-2030 (USD Million)
  13. Global Functional Drinks market share, By Application, 2019 and 2026
  14. Global Functional Drinks Market by Offline Stores, 2018-2030 (USD Million)
  15. Global Functional Drinks Market by Online Stores, 2018-2030 (USD Million)
  16. Global Functional Drinks Market share, by Region, 2019 and 2026
  17. North America Functional Drinks Market, 2018-2030 (USD Million)
  18. Europe Functional Drinks Market, 2018-2030 (USD Million)
  19. Asia Pacific Functional Drinks Market, 2018-2030 (USD Million)
  20. Latin America Functional Drinks Market, 2018-2030 (USD Million)
  21. Middle East & Africa Functional Drinks Market, 2018-2030 (USD Million)

 

List of Tables

  1. Global Functional Drinks Market: snapshot
  2. Drivers of the Functional Drinks Market: impact analysis
  3. Restraints of the Functional Drinks Market: impact analysis
  4. North America Functional Drinks Market revenue, By Product Type,2018-2030 (USD Million)
  5. North America Functional Drinks Market revenue, By Application,2018-2030 (USD Million)
  6. Europe Functional Drinks Market revenue, By Product Type,2018-2030 (USD Million)
  7. Europe Functional Drinks Market revenue, By Application,2018-2030 (USD Million)
  8. Asia Pacific Functional Drinks Market revenue, By Product Type,2018-2030 (USD Million)
  9. Asia Pacific Functional Drinks Market revenue, By Application,2018-2030 (USD Million)
  10. Latin America Functional Drinks Market revenue, By Product Type,2018-2030 (USD Million)
  11. Latin America Functional Drinks Market revenue, By Application,2018-2030 (USD Million)
  12. Middle East & Africa Functional Drinks Market revenue, By Product Type,2018-2030 (USD Million)
  13. Middle East & Africa Functional Drinks Market revenue, By Application,2018-2030 (USD Million)
  • The Coca-Cola Company
  • Nestle
  • Danone
  • PepsiCo
  • Unilever
  • Campbell Soup
  • GlaxoSmithKline
  • Kraft Heinz
  • Archer Daniels Midland (ADM)
  • The Hain Celestial Group
  • Fonterra
  • Uni-President
  • Del Monte Pacific
  • Dr. Pepper Snapple Group
  • JDB Group
  • RED BULL
  • Suntory
  • Rockstar
  • Monster Energy

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An Overview on Research Methodology used at Syndicate Market Research:

1.1 Research Methodology

The process of market research at Syndicate Market Research is an iterative in nature and usually follows following path. Information from secondary is used to build data models, further the results obtained from data models are validated from primary participants. Then cycle repeats where, according to inputs from primary participants, additional secondary research is done and new information is again incorporated into data model. The process continues till desired level of information is not generated.

To calculate the market size, the report considers the revenue generated from the sales of the market providers. The revenue generated from the sales of market is calculated through primary and secondary research. The key players operating in the market across the globe are identified through secondary research and a corresponding detailed analysis of the top vendors in the market is done. The market size calculation also includes clinical trial phase segmentation determined using secondary sources and verified through primary sources.

1.2 Secondary Research

The secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • Internal and external proprietary databases, relevant patent and regulatory databases
  • National government documents, statistical databases and market reports
  • News articles, press releases and web-casts specific to the companies operating in the market

The sources for secondary research includes but is not limited to: Factiva, Hoovers and Statista

1.3 Primary Research

We conduct primary interviews on an ongoing basis with industry participants and commentators in order to validate data and analysis. A typical research interview fulfills the following functions:

  • It provides first-hand information on the market size, market trends, growth trends, competitive landscape, future outlook etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves E-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/ clinical trial phase managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts, research analysts specializing in specific markets
  • Key opinion leaders specializing in different areas corresponding to different industry end users

1.4 Models

Where no hard data is available, we use modeling and estimates in order to produce comprehensive data sets. A rigorous methodology is adopted in which the available hard data is cross referenced with the following data types to produce estimates:

  • Demographic data: Population split by segment
  • Macro-economic indicators: GDP, etc.
  • Industry indicators: Expenditure, infrastructure, sector growth and facilities.

Data is then cross checked by the expert panel.

1.4.1 Company Share Analysis Model

Company share analysis is used to derive the size of global market. As well as study of revenues of companies for last three to five years also provide the base for forecasting the market size and its growth rate. This model is built in following steps:

1.4.2 Revenue Based Modeling

Revenue based models can be built in two ways - Top-Down or Bottom-Up irrespective of industry. Market size estimated from company share analysis acts as a validation point for bottom-up approach where as it acts as starting point for top-down approach.

1.5 Research Limitations

Inflation is not a part of pricing in this report. Prices of the products and its derivatives vary in each region and hence similar revenue ratio does not follow for each individual region. The same price for each type has been taken into account while estimating and forecasting market revenue on a global basis. Regional average price has been considered while breaking down this market by end user in each region.

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