Marketing Automation Software Market by Product Type (Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, Others), by Application (Large Enterprises, Small and Mid-sized Enterprises (SMEs)) - Overall In-depth Analysis, Global Market Share, Top Trends, Professional & Technical Industry Insights 2024 - 2030

The global Marketing Automation Software market size was valued at USD XX million in 2023 and is predicted to register a CAGR of XX% from 2024 to 2030.

The report covers the current estimate and forecast for Marketing Automation Software market on a global and regional level. The report provides an in-depth analysis of the Marketing Automation Software market for the period 2018 – 2030, wherein 2023 is the base year and the period from 2024 to 2030 is the forecast period. Data for 2018- 2022 has been included as historical information. The study provides a holistic perspective on market growth, throughout the above forecast period in terms of revenue estimates (in US$ MN), across different geographies, which includes North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA) and Latin America (LATAM).

The report provides cross-sectional analysis of the Marketing Automation Software market in terms of market estimates and forecasts for all the segments across different geographic regions. The report covers all the prevalent trends and technologies playing a major role in the growth of the Marketing Automation Software market over the forecast period. It also highlights various drivers, restraints, and opportunities expected to influence the market growth during the said period.

The study offers market attractiveness analysis and the Porter’s Five Forces model analysis to help the client gauge the competitive landscape of major vendors of the global Marketing Automation Software market. This comprehensive study also provides a detailed analysis and overview of each segments included in the study.

In order to give the users of this report, a comprehensive view of the Marketing Automation Software market, we have included a detailed competitive scenario and product portfolio of the key vendors spread across various geographies. The report study also includes PESTEL analysis and SWOT analysis of the industry. The study encompasses a market attractiveness analysis, wherein all the segments are benchmarked based on their market size, growth rate, and general attractiveness in terms of investment opportunity and incremental value growth.

Regional Insights

The report segments the market by major types, applications, and regions. All the segments have been analyzed based on present and future trends and the market is estimated from 2024 to 2030.

The regional segmentation includes the historic and forecast demand for North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. These regions are further divided into countries such as U.S., Canada, Mexico, Germany, UK, France, Italy, Spain, Japan, India, China, Brazil, GCC countries, South Africa among others.

Marketing Automation Software Market Share Insights

Key industry participants analyzed and profiled in this study includes HubSpot, Marketo, Act-On Software, Salesforce.com, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant Technology Solutions (CTS), ETrigue, GreenRope, Hatchbuck, IContact, Inboundio, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, Eloqua, SharpSpring, Teradata among others.

Scope of the Report

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Syndicate Market Research has segmented the global Marketing Automation Software market report on the basis of product type, application, and region:

Global Marketing Automation Software Market: Product Type Segment Analysis

• Campaign Management
• Email Marketing
• Mobile Application
• Inbound Marketing
• Lead Nurturing and Lead Scoring
• Reporting and Analytics
• Social Media Marketing
• Others

Global Marketing Automation Software Market: Application Segment Analysis

• Large Enterprises
• Small and Mid-sized Enterprises (SMEs)

Global Marketing Automation Software Market: Regional Segment Analysis

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Argentina
  • Chile
  • Rest of Latin America
• Middle East & Africa
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Frequently Asked Questions

List of Figures

List of Tables

• HubSpot
• Marketo
• Act-On Software
• Salesforce.com
• Adobe Systems
• Oracle
• Infusionsoft
• IBM
• Cognizant Technology Solutions (CTS)
• ETrigue
• GreenRope
• Hatchbuck
• IContact
• Inboundio
• LeadSquared
• MarcomCentral
• Salesfusion
• SALESmanago
• SAP
• SAS Institute
• Eloqua
• SharpSpring
• Teradata

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An Overview on Research Methodology used at Syndicate Market Research:

1.1 Research Methodology

The process of market research at Syndicate Market Research is an iterative in nature and usually follows following path. Information from secondary is used to build data models, further the results obtained from data models are validated from primary participants. Then cycle repeats where, according to inputs from primary participants, additional secondary research is done and new information is again incorporated into data model. The process continues till desired level of information is not generated.

To calculate the market size, the report considers the revenue generated from the sales of the market providers. The revenue generated from the sales of market is calculated through primary and secondary research. The key players operating in the market across the globe are identified through secondary research and a corresponding detailed analysis of the top vendors in the market is done. The market size calculation also includes clinical trial phase segmentation determined using secondary sources and verified through primary sources.

1.2 Secondary Research

The secondary research sources that are typically referred to include, but are not limited to:

• Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
• Internal and external proprietary databases, relevant patent and regulatory databases
• National government documents, statistical databases and market reports
• News articles, press releases and web-casts specific to the companies operating in the market

The sources for secondary research includes but is not limited to: Factiva, Hoovers and Statista

1.3 Primary Research

We conduct primary interviews on an ongoing basis with industry participants and commentators in order to validate data and analysis. A typical research interview fulfills the following functions:

• It provides first-hand information on the market size, market trends, growth trends, competitive landscape, future outlook etc.
• Helps in validating and strengthening the secondary research findings
• Further develops the analysis team’s expertise and market understanding
• Primary research involves E-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

The participants who typically take part in such a process include, but are not limited to:

• Industry participants: CEOs, VPs, marketing/ clinical trial phase managers, market intelligence managers and national sales managers
• Purchasing managers, technical personnel, distributors and resellers
• Outside experts: Investment bankers, valuation experts, research analysts specializing in specific markets
• Key opinion leaders specializing in different areas corresponding to different industry end users

1.4 Models

Where no hard data is available, we use modeling and estimates in order to produce comprehensive data sets. A rigorous methodology is adopted in which the available hard data is cross referenced with the following data types to produce estimates:

• Demographic data: Population split by segment
• Macro-economic indicators: GDP, etc.
• Industry indicators: Expenditure, infrastructure, sector growth and facilities.

Data is then cross checked by the expert panel.

1.4.1 Company Share Analysis Model

Company share analysis is used to derive the size of global market. As well as study of revenues of companies for last three to five years also provide the base for forecasting the market size and its growth rate. This model is built in following steps:

1.4.2 Revenue Based Modeling

Revenue based models can be built in two ways - Top-Down or Bottom-Up irrespective of industry. Market size estimated from company share analysis acts as a validation point for bottom-up approach where as it acts as starting point for top-down approach.

1.5 Research Limitations

Inflation is not a part of pricing in this report. Prices of the products and its derivatives vary in each region and hence similar revenue ratio does not follow for each individual region. The same price for each type has been taken into account while estimating and forecasting market revenue on a global basis. Regional average price has been considered while breaking down this market by end user in each region.