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Programmatic Display Market by Product Type (Real Time Bidding, Private Marketplace, Automated Guaranteed), by Application (Desktop Display, Desktop Video, Mobile Display, Mobile Video) - Overall In-depth Analysis, Global Market Share, Top Trends, Professional & Technical Industry Insights 2020 - 2026

IT and Telecommunications Syndicate Market Research Pages: 125 Report ID: 3340

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Industry Trends

The global programmatic display market was estimated at XX (USD Million) in 2020 and is projected to be valued at XX (USD Million) by 2026 at a CAGR of XX%. The report offers valuation and analysis of programmatic display market on a global as well as regional level. The study offers a comprehensive assessment of the industry competition, limitations, sales estimates, avenues, current & emerging trends, and industry-validated market data. The report offers historical data from 2016 to 2018 along with a forecast from 2020 to 2026 based on value (USD Million).

The report covers forecast and analysis for the programmatic display market on a global and regional level. The study provides historic data from 2016 to 2018 along with a forecast from 2020 to 2026 based on revenue (USD Million). The study includes drivers and restraints for the programmatic display market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the programmatic display market on a global as well as regional level.

The study provides a crucial view on the programmatic display by segmenting the market based on product type, application, and region. All the segments of programmatic display market have been analyzed based on present and future trends and the market is estimated from 2020 to 2026. 

The demand for programmatic display market is driven by drivers. These drivers are to support growth in collaborations and partnerships for research on programmatic display market. However, restraints may hinder market growth.

The report provides company market share analysis in order to give a broader overview of the key players in the programmatic display market. Major players in programmatic display market are AppNexus Inc, AOL Inc, Yahoo! Inc, DataXu Inc, Adroll.Com, Google Inc, Adobe Systems Incorporated, Rubicon Project Inc, Rocket Fuel Inc, MediaMath Inc, IPONWEB Holding Limited (BidSwitch), Between Digital, Fluct, Adform, The Trade Desk, Turn Inc, among others. 

In order to give the users of this report a comprehensive view on the programmatic display market competitive landscape and analysis of Porter’s Five Forces model for the market are included in the report. The study encompasses market attractiveness analysis, wherein all segments are benchmarked based on their market size, growth rate and general attractiveness.

Competitive Market Share

In terms of programmatic display market, AppNexus Inc, AOL Inc, Yahoo! Inc, DataXu Inc, Adroll.Com, Google Inc, Adobe Systems Incorporated, Rubicon Project Inc, Rocket Fuel Inc, MediaMath Inc, IPONWEB Holding Limited (BidSwitch), Between Digital, Fluct, Adform, The Trade Desk, Turn Inc are the top players operating in the global market. These behemoths have implemented key business strategies such as product innovation, strategic partnerships & collaborations, new product launches, new service launches, joint ventures, and contracts to reinforce their market position along with gaining a huge chunk of the market share.

In addition, the report also covers key strategic developments of the market including acquisitions & mergers, new type launch, agreements, partnerships, collaborations & joint ventures, research & development, regional expansion of major participants involved in the programmatic display market on global and regional basis.

Regional Insights

Regionally, the market is divided into North America, Europe, Asia Pacific, Latin America and the Middle East and Africa. Wherein, North America dominated the global programmatic display market in 2019. The market drivers are the major factors driving the growth in this region. Europe was the second-largest regional market in terms of revenue share. 

Programmatic Display Market Size By Region

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Asia Pacific region will be the rapidly growing market for programmatic display. On the other hand, Latin America will experience moderate growth in the coming years. The Middle East and Africa will register slower growth in the years to come. 

Scope of the report

Attribute Details
Base year for estimation 2019
Actual estimates/Historical data 2016 - 2018
Forecast period 2020 - 2026
Market representation Revenue in USD Million & CAGR from 2020 to 2026
Regional scope North America, Europe, Asia Pacific, Central & South America & MEA
Country scope U.S., Germany, U.K., Italy, China, Japan, Brazil
Report coverage       Revenue forecast, company share, competitive landscape, growth factors and trends
Free customization scope (equivalent to 5 analyst working days) If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

 

Segments Covered in the Report

Based on Product Type, global programmatic display market is bifurcated into Real Time Bidding, Private Marketplace, Automated Guaranteed. Detailed qualitative as well as quantitative product type segment analysis will be provided in the report from 2016 to 2026.

Based on Application market is segmented into Desktop Display, Desktop Video, Mobile Display, Mobile Video. Trend analysis amongst the application will be provided in detail.

Different potential opportunities and with in-depth factors affecting different markets will be provided. Segment analysis with which segment is projected to witness rapid growth in the coming years will be displayed in the report.

The report segment of the global programmatic display market as follows:

Global Programmatic Display Market: By Product Type

  • Real Time Bidding
  • Private Marketplace
  • Automated Guaranteed
Global Programmatic Display Market: By Application
  • Desktop Display
  • Desktop Video
  • Mobile Display
  • Mobile Video
Global Programmatic Display Market: By Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China 
    • Japan
    • India
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East and Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Key Reasons to Purchase this Report

  • It provides a technological development map over time to understand the growth rate of the industry
  • The report offers a dynamic method to various factors that drive or restrain the growth of the market
  • It renders definite analysis for changing competitive dynamics
  • It builds a seven-year estimate based on how the market is predicted to grow 
  1. Preface
    1. Report Description and Scope
    2. Research Scope
    3. Research Methodology
      1. Market Research Process
      2. Market Research Methodology
  2. Executive Summary
    1. Programmatic Display Market, 2016-2026 (USD Million)
    2. Programmatic Display Market: Snapshot
  3. Programmatic Display - Industry Analysis
    1. Programmatic Display: Market Dynamics
    2. Market Drivers
      1. Driver 1
      2. Driver 2
    3. Restraints
      1. Restraint 1
      2. Restraint 2
    4. Opportunity
      1. Government funding and support
    5. Porter’s Five Forces Analysis
    6. Market Attractiveness Analysis
      1. Market attractiveness analysis By Product
      2. Market attractiveness analysis By Application
      3. Market attractiveness analysis by Region
  4. Programmatic Display Market - Competitive Landscape
    1. Company market share analysis
      1. Global Programmatic Display Market: company market share, 2019
    2. Strategic development
      1. Acquisitions & mergers
      2. New Product launches
      3. Agreements, partnerships, collaborations and joint ventures
      4. Research and development and Regional expansion
    3. Price trend analysis
  5. Global Programmatic Display Market -Product Type Analysis
    1. Global Programmatic Display Market overview: By Product Type
      1. Global Programmatic Display Market share, By Product Type,2019 and 2026
    2. Real Time Bidding
      1. Global Programmatic Display Market by Real Time Bidding, 2016-2026 (USD Million)
    3. Private Marketplace
      1. Global Programmatic Display Market by Private Marketplace, 2016-2026 (USD Million)
    4. Automated Guaranteed
      1. Global Programmatic Display Market by Automated Guaranteed, 2016-2026 (USD Million)
  6. Global Programmatic Display Market -Application Analysis
    1. Global Programmatic Display Market overview: By Application
      1. Global Programmatic Display Market share, By Application,2019 and 2026
    2. Desktop Display
      1. Global Programmatic Display Market by Desktop Display, 2016-2026 (USD Million)
    3. Desktop Video
      1. Global Programmatic Display Market by Desktop Video, 2016-2026 (USD Million)
    4. Mobile Display
      1. Global Programmatic Display Market by Mobile Display, 2016-2026 (USD Million)
    5. Mobile Video
      1. Global Programmatic Display Market by Mobile Video, 2016-2026 (USD Million)
  7. Global Programmatic Display Market - Regional Analysis
    1. Global Programmatic Display Market overview: by Region
      1. Global Programmatic Display Market share, by Region, 2019 and 2026
    2. North America
      1. North America Programmatic Display Market, 2016-2026 (USD Million)
      1. North America Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      1. North America Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      1. North America Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      1. North America Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      1. U.S. Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      2. U.S. Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      3. U.S. Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      4. U.S. Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      5. Canada Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      6. Canada Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      7. Canada Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      8. Canada Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      9. Mexico Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      10. Mexico Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      11. Mexico Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      12. Mexico Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
    3. Europe
      1. Europe Programmatic Display Market, 2016-2026 (USD Million)
      1. Europe Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      1. Europe Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      1. Europe Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      1. Europe Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      1. UK Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      2. UK Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      3. UK Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      4. UK Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      5. Germany Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      6. Germany Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      7. Germany Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      8. Germany Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      9. France Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      10. France Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      11. France Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      12. France Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      13. Italy Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      14. Italy Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      15. Italy Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      16. Italy Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      17. Spain Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      18. Spain Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      19. Spain Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      20. Spain Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      21. Netherlands Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      22. Netherlands Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      23. Netherlands Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      24. Netherlands Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      25. Rest of Europe Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      26. Rest of Europe Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      27. Rest of Europe Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      28. Rest of Europe Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
    4. Asia Pacific
      1. Asia Pacific Programmatic Display Market, 2016-2026 (USD Million)
      1. Asia Pacific Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      1. Asia Pacific Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      1. Asia Pacific Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      1. Asia Pacific Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      1. China Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      2. China Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      3. China Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      4. China Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      5. Japan Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      6. Japan Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      7. Japan Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      8. Japan Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      9. India Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      10. India Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      11. India Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      12. India Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      13. Australia Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      14. Australia Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      15. Australia Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      16. Australia Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      17. South East Asia Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      18. South East Asia Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      19. South East Asia Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      20. South East Asia Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      21. South Korea Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      22. South Korea Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      23. South Korea Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      24. South Korea Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      25. Rest of Asia Pacific Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      26. Rest of Asia Pacific Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      27. Rest of Asia Pacific Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      28. Rest of Asia Pacific Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
    5. Latin America
      1. Latin America Programmatic Display Market, 2016-2026 (USD Million)
      1. Latin America Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      1. Latin America Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      1. Latin America Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      1. Latin America Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      1. Brazil Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      2. Brazil Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      3. Brazil Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      4. Brazil Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      5. Argentina Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      6. Argentina Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      7. Argentina Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      8. Argentina Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      9. Chile Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      10. Chile Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      11. Chile Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      12. Chile Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      13. Rest of Latin America Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      14. Rest of Latin America Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      15. Rest of Latin America Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      16. Rest of Latin America Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
    6. Middle East & Africa
      1. Middle East & Africa Programmatic Display Market, 2016-2026 (USD Million)
      1. Middle East & Africa Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      1. Middle East & Africa Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      1. Middle East & Africa Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      1. Middle East & Africa Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      1. GCC Countries Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      2. GCC Countries Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      3. GCC Countries Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      4. GCC Countries Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      5. Nigeria Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      6. Nigeria Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      7. Nigeria Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      8. Nigeria Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      9. South Africa Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      10. South Africa Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      11. South Africa Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      12. South Africa Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
      13. Rest of Middle East & Africa Programmatic Display Market revenue, By Product Type, 2016-2026 (USD Million)
      14. Rest of Middle East & Africa Programmatic Display Market revenue, By Application, 2016-2026 (USD Million)
      15. Rest of Middle East & Africa Programmatic Display Market revenue, By product type, 2016-2026 (USD Million)
      16. Rest of Middle East & Africa Programmatic Display Market revenue, By application, 2016-2026 (USD Million)
  8. Company Profiles
    1. AppNexus Inc
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    2. AOL Inc
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    3. Yahoo! Inc
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    4. DataXu Inc
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    5. Adroll.Com
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    6. Google Inc
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    7. Adobe Systems Incorporated
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    8. Rubicon Project Inc
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    9. Rocket Fuel Inc
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    10. MediaMath Inc
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    11. IPONWEB Holding Limited (BidSwitch)
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    12. Between Digital
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    13. Fluct
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    14. Adform
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    15. The Trade Desk
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    16. Turn Inc
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments

 

List of Figures

  1. Market research process
  2. Market research methodology
  3. Global Programmatic Display Market, 2016-2026 (USD Million)
  4. Porter’s Five Forces Analysis
  5. Global Programmatic Display Market attractiveness, By Product Type
  6. Global Programmatic Display Market attractiveness, By Application
  7. Global Programmatic Display market share, By Product Type, 2019 and 2026
  8. Global Programmatic Display Market by Real Time Bidding, 2016-2026 (USD Million)
  9. Global Programmatic Display Market by Private Marketplace, 2016-2026 (USD Million)
  10. Global Programmatic Display Market by Automated Guaranteed, 2016-2026 (USD Million)
  11. Global Programmatic Display market share, By Application, 2019 and 2026
  12. Global Programmatic Display Market by Desktop Display, 2016-2026 (USD Million)
  13. Global Programmatic Display Market by Desktop Video, 2016-2026 (USD Million)
  14. Global Programmatic Display Market by Mobile Display, 2016-2026 (USD Million)
  15. Global Programmatic Display Market by Mobile Video, 2016-2026 (USD Million)
  16. Global Programmatic Display Market share, by Region, 2019 and 2026
  17. North America Programmatic Display Market, 2016-2026 (USD Million)
  18. Europe Programmatic Display Market, 2016-2026 (USD Million)
  19. Asia Pacific Programmatic Display Market, 2016-2026 (USD Million)
  20. Latin America Programmatic Display Market, 2016-2026 (USD Million)
  21. Middle East & Africa Programmatic Display Market, 2016-2026 (USD Million)

 

List of Tables

  1. Global Programmatic Display Market: snapshot
  2. Drivers of the Programmatic Display Market: impact analysis
  3. Restraints of the Programmatic Display Market: impact analysis
  4. North America Programmatic Display Market revenue, By Product Type,2016-2026 (USD Million)
  5. North America Programmatic Display Market revenue, By Application,2016-2026 (USD Million)
  6. Europe Programmatic Display Market revenue, By Product Type,2016-2026 (USD Million)
  7. Europe Programmatic Display Market revenue, By Application,2016-2026 (USD Million)
  8. Asia Pacific Programmatic Display Market revenue, By Product Type,2016-2026 (USD Million)
  9. Asia Pacific Programmatic Display Market revenue, By Application,2016-2026 (USD Million)
  10. Latin America Programmatic Display Market revenue, By Product Type,2016-2026 (USD Million)
  11. Latin America Programmatic Display Market revenue, By Application,2016-2026 (USD Million)
  12. Middle East & Africa Programmatic Display Market revenue, By Product Type,2016-2026 (USD Million)
  13. Middle East & Africa Programmatic Display Market revenue, By Application,2016-2026 (USD Million)
  • AppNexus Inc
  • AOL Inc
  • Yahoo! Inc
  • DataXu Inc
  • Adroll.Com
  • Google Inc
  • Adobe Systems Incorporated
  • Rubicon Project Inc
  • Rocket Fuel Inc
  • MediaMath Inc
  • IPONWEB Holding Limited (BidSwitch)
  • Between Digital
  • Fluct
  • Adform
  • The Trade Desk
  • Turn Inc

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An Overview on Research Methodology used at Syndicate Market Research:

1.1 Research Methodology

The process of market research at Syndicate Market Research is an iterative in nature and usually follows following path. Information from secondary is used to build data models, further the results obtained from data models are validated from primary participants. Then cycle repeats where, according to inputs from primary participants, additional secondary research is done and new information is again incorporated into data model. The process continues till desired level of information is not generated.

To calculate the market size, the report considers the revenue generated from the sales of the market providers. The revenue generated from the sales of market is calculated through primary and secondary research. The key players operating in the market across the globe are identified through secondary research and a corresponding detailed analysis of the top vendors in the market is done. The market size calculation also includes clinical trial phase segmentation determined using secondary sources and verified through primary sources.

1.2 Secondary Research

The secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • Internal and external proprietary databases, relevant patent and regulatory databases
  • National government documents, statistical databases and market reports
  • News articles, press releases and web-casts specific to the companies operating in the market

The sources for secondary research includes but is not limited to: Factiva, Hoovers and Statista

1.3 Primary Research

We conduct primary interviews on an ongoing basis with industry participants and commentators in order to validate data and analysis. A typical research interview fulfills the following functions:

  • It provides first-hand information on the market size, market trends, growth trends, competitive landscape, future outlook etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves E-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/ clinical trial phase managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts, research analysts specializing in specific markets
  • Key opinion leaders specializing in different areas corresponding to different industry end users

1.4 Models

Where no hard data is available, we use modeling and estimates in order to produce comprehensive data sets. A rigorous methodology is adopted in which the available hard data is cross referenced with the following data types to produce estimates:

  • Demographic data: Population split by segment
  • Macro-economic indicators: GDP, etc.
  • Industry indicators: Expenditure, infrastructure, sector growth and facilities.

Data is then cross checked by the expert panel.

1.4.1 Company Share Analysis Model

Company share analysis is used to derive the size of global market. As well as study of revenues of companies for last three to five years also provide the base for forecasting the market size and its growth rate. This model is built in following steps:

1.4.2 Revenue Based Modeling

Revenue based models can be built in two ways - Top-Down or Bottom-Up irrespective of industry. Market size estimated from company share analysis acts as a validation point for bottom-up approach where as it acts as starting point for top-down approach.

1.5 Research Limitations

Inflation is not a part of pricing in this report. Prices of the products and its derivatives vary in each region and hence similar revenue ratio does not follow for each individual region. The same price for each type has been taken into account while estimating and forecasting market revenue on a global basis. Regional average price has been considered while breaking down this market by end user in each region.

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Clientless Remote Support Software Market By Type (Enterprise, SMB), By Application (IT Industry, Government, Education, Other), and By Region - Overall In-depth Analysis, Global Market Share, Top Trends, Professional & Technical Industry Insights 2020 - 2026

Report Description This report is a comprehensive study providing a detailed analysis of the clientless remote support software market. The report defines the type of clientless remote support software along with its application in various industry verticals with reference to various regions and ...Read More

Neuromarketing Technology Market By Type (Functional Magnetic Resonance Imaging (FMRI), Electroencephalography (EEG), Eye Tracking, Positron Emission Tomography (PET), Magnetoencephalography (MEG)), By Application (Retail, Healthcare, Food & Beverage, Consumer Electronics), and By Region - Overall In-depth Analysis, Global Market Share, Top Trends, Professional & Technical Industry Insights 2020 - 2026

Key Industry Insights The report covers forecast and analysis for the neuromarketing technology market on a global and regional level. The study provides historic data from 2016 to 2019 along with a forecast from 2020 to 2026 based on revenue (USD Million). The study includes drivers and restrai ...Read More

Enterprise Data Management Market By Product Type (On-Cloud, On-Premise), By Application (Energy and Utilities, BFSI (Banking, Financial Services and Insurance), Government, Healthcare, IT and Telecom, Transportation and Logistics, Retail, Manufacturing), and By Region - Overall In-depth Analysis, Global Market Share, Top Trends, Professional & Technical Industry Insights 2020 - 2026

Report Description This report is a comprehensive study providing a detailed analysis of the enterprise data management market. The report defines the product type of enterprise data management along with its application in various industry verticals with reference to various regions and major c ...Read More

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