Public Relations (PR) Tools Market By Product Type (Publishing Tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring and Analysis, Relationship Management), By Application (BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom & Healthcare, Media & Entertainment), and By Region - Overall In-depth Analysis, Global Market Share, Top Trends, Professional & Technical Industry Insights 2020 - 2026

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Key Industry Insights

The report covers forecast and analysis for the public relations (PR) tools market on a global and regional level. The study provides historic data from 2016 to 2019 along with a forecast from 2020 to 2026 based on revenue (USD Million). The study includes drivers and restraints for the public relations (PR) tools market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the public relations (PR) tools market on a global as well as regional level.

The global public relations (PR) tools market was estimated at XX (USD Million) in 2020 and is projected to be valued at XX (USD Million) by 2026 at a CAGR of XX%.

Market Key Trends Analysis

The report also provides an in-depth analysis of different drivers, restraints and opportunities in the public relations (PR) tools Market. Key drivers are discussed in the report, along with its impact on the growth of this industry during the historic period as well as throughout the forecast years.

The report will also help all the prospective readers to identify major restraining factors for the industry participants. As well, major growth opportunities prevailing in the industry will help understand the rapidly changing dynamics of industry and plan for the future strategies accordingly.

Market Strategic Analysis 

Also, the report covers key strategic developments of the market including acquisitions & mergers, new type launch, agreements, partnerships, collaborations & joint ventures, research & development, regional expansion of major participants involved in the public relations (PR) tools market on a global and regional basis.

To give the users of this report a comprehensive view on the public relations (PR) tools market competitive landscape and analysis of Porter’s Five Forces model for the market are included in the report. The study encompasses market attractiveness analysis, wherein all segments are benchmarked based on their market size, growth rate and general attractiveness.

Market Key Segment Analysis

The study provides a crucial view on the public relations (PR) tools by segmenting the market based on product type, application, and region. All the segments of public relations (PR) tools market have been analyzed based on present and future trends and the market is estimated from 2020 to 2026. This report will identify dominating sub-segments in terms of revenue contribution for the base year as well as during the forecast period. The fastest-growing sub-segments with its major growth driving factors are also presented in the report.

Based on Product Type, global public relations (PR) tools market is bifurcated into Publishing Tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring and Analysis, Relationship Management. Detailed qualitative as well as quantitative product type segment analysis will be provided in the report from 2016 to 2026.

Based on Application market is segmented into BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom & Healthcare, Media & Entertainment. Trend analysis amongst the application will be provided in detail.

The market has huge growth prospects and this will help industry players with different potential opportunities to explore the market. The segment analysis will help in determining how each segment will influence the market growth in the coming years will be displayed in the report.

Market Regional Trends and Market Player’s Analysis

Regionally, the market is divided into North America, Europe, Asia Pacific, Latin America and the Middle East and Africa. Wherein, North America dominated the global public relations (PR) tools market in 2019. Asia Pacific region will be a rapidly growing market for public relations (PR) tools. On the other hand, Latin America will experience moderate growth in the coming years. The Middle East and Africa will register slower growth in the years to come.

Public Relations (PR) Tools Market Size By Region

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The report provides company market share analysis to give a broader overview of the key players in the public relations (PR) tools market. Major players in public relations (PR) tools market are Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB, AirPR Software, IrisPR Software, ISentia, Onalytica, Prezly, IPR Software, TrendKite, Agility, Red Wheat, among others.

Scope of the report

Attribute Details
Base year for estimation 2019
Actual estimates/Historical data 2016 - 2018
Forecast period 2020 - 2026
Market representation Revenue in USD Million & CAGR from 2020 to 2026
Regional scope North America, Europe, Asia Pacific, Central & South America, and MEA
Country scope U.S., Germany, U.K., Italy, China, Japan, Brazil
Report coverage       Revenue forecast, company share, competitive landscape, growth factors and trends
Free customization scope (equivalent to 5 analyst working days) If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

 

The report segment of the global public relations (PR) tools market as follows:

Global Public Relations (PR) Tools Market: By Product Type

  • Publishing Tools
  • Social Media Monitoring & Management
  • Content Creation and Distribution
  • Data Aggregation
  • Monitoring and Analysis
  • Relationship Management
Global Public Relations (PR) Tools Market: By Application
  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • IT & Telecom & Healthcare
  • Media & Entertainment
Global Public Relations (PR) Tools Market: By Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China 
    • Japan
    • India
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East and Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Key Highlights & Touch Points of the Global Public Relations (PR) Tools Market for the Forecast Years 2020-2026:

  •     CAGR of the market during the forecast period of 2020-2026
  •     Extensive information on factors that will amplify the growth of the public relations (PR) tools market over the upcoming seven years
  •     Accurate estimation of the global public relations (PR) tools market size 
  •     Exact estimations of the upcoming trends and changes observed in the consumer behavior
  •     Growth of the global public relations (PR) tools industry across the North & South America, EMEA, Asia Pacific, and Latin America
  •     Information about public relations (PR) tools market growth potential
  •     In-depth analysis of the industry’s competitive landscape and detailed information vis-a-vis on various vendors
  •     Furnishing of detailed information on the factors that will restrain the growth of the public relations (PR) tools manufacturers

Frequently Asked Questions

These players adopted different strategies so as to hold major market share in this market. Some of the major players in Public Relations (PR) Tools industry includes.

  • Outbrain
  • Google
  • Business Wire
  • Salesforce
  • Meltwater
  • Cision AB
  • AirPR Software
  • IrisPR Software
  • ISentia
  • Onalytica
  • Prezly
  • IPR Software
  • TrendKite
  • Agility
  • Red Wheat

Based on the Public Relations (PR) Tools market analysis, North America is predicted to held the highest share in the Public Relations (PR) Tools market during the forecast period.

The statistical data of the top market players of Public Relations (PR) Tools industry can be obtained from the company profile section specified in the report. This section incorporates analysis of top player’s operating in the Public Relations (PR) Tools industry as well as their last five-year revenue, segmental revenue, product offerings, key strategies adopted, and geographical revenue produced.

The study offers a decisive view on the Public Relations (PR) Tools by segmenting the market based on Product Type, Application, and region.

The report gives a nitty-gritty assessment of the market by featuring data on various viewpoints that incorporate drivers, restraints, opportunities, and threats. This data can assist stakeholders in making suitable decisions before investing.

The sample for Public Relations (PR) Tools market report can be received on-demand from the website as and when required.Direct call services or 24*7 chat support are provided to procure the sample report.

  1. Preface
    1. Report Description and Scope
    2. Research Scope
    3. Research Methodology
      1. Market Research Process
      2. Market Research Methodology
  2. Executive Summary
    1. Public Relations (PR) Tools Market, 2016-2026 (USD Million)
    2. Public Relations (PR) Tools Market: Snapshot
  3. Public Relations (PR) Tools - Industry Analysis
    1. Public Relations (PR) Tools: Market Dynamics
    2. Market Drivers
      1. Driver 1
      2. Driver 2
    3. Restraints
      1. Restraint 1
      2. Restraint 2
    4. Opportunity
      1. Government funding and support
    5. Porter’s Five Forces Analysis
    6. Market Attractiveness Analysis
      1. Market attractiveness analysis By Product
      2. Market attractiveness analysis By Application
      3. Market attractiveness analysis by Region
  4. Public Relations (PR) Tools Market - Competitive Landscape
    1. Company market share analysis
      1. Global Public Relations (PR) Tools Market: company market share, 2019
    2. Strategic development
      1. Acquisitions & mergers
      2. New Product launches
      3. Agreements, partnerships, collaborations and joint ventures
      4. Research and development and Regional expansion
    3. Price trend analysis
  5. Global Public Relations (PR) Tools Market -Product Type Analysis
    1. Global Public Relations (PR) Tools Market overview: By Product Type
      1. Global Public Relations (PR) Tools Market share, By Product Type,2019 and 2026
    2. Publishing Tools
      1. Global Public Relations (PR) Tools Market by Publishing Tools, 2016-2026 (USD Million)
    3. Social Media Monitoring & Management
      1. Global Public Relations (PR) Tools Market by Social Media Monitoring & Management, 2016-2026 (USD Million)
    4. Content Creation and Distribution
      1. Global Public Relations (PR) Tools Market by Content Creation and Distribution, 2016-2026 (USD Million)
    5. Data Aggregation
      1. Global Public Relations (PR) Tools Market by Data Aggregation, 2016-2026 (USD Million)
    6. Monitoring and Analysis
      1. Global Public Relations (PR) Tools Market by Monitoring and Analysis, 2016-2026 (USD Million)
    7. Relationship Management
      1. Global Public Relations (PR) Tools Market by Relationship Management, 2016-2026 (USD Million)
  6. Global Public Relations (PR) Tools Market -Application Analysis
    1. Global Public Relations (PR) Tools Market overview: By Application
      1. Global Public Relations (PR) Tools Market share, By Application,2019 and 2026
    2. BFSI
      1. Global Public Relations (PR) Tools Market by BFSI, 2016-2026 (USD Million)
    3. Consumer Goods and Retail
      1. Global Public Relations (PR) Tools Market by Consumer Goods and Retail, 2016-2026 (USD Million)
    4. Government and Public Sector
      1. Global Public Relations (PR) Tools Market by Government and Public Sector, 2016-2026 (USD Million)
    5. IT & Telecom & Healthcare
      1. Global Public Relations (PR) Tools Market by IT & Telecom & Healthcare, 2016-2026 (USD Million)
    6. Media & Entertainment
      1. Global Public Relations (PR) Tools Market by Media & Entertainment, 2016-2026 (USD Million)
  7. Global Public Relations (PR) Tools Market - Regional Analysis
    1. Global Public Relations (PR) Tools Market overview: by Region
      1. Global Public Relations (PR) Tools Market share, by Region, 2019 and 2026
    2. North America
      1. North America Public Relations (PR) Tools Market, 2016-2026 (USD Million)
      1. North America Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      1. North America Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      1. U.S. Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      2. U.S. Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      3. Canada Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      4. Canada Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      5. Mexico Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      6. Mexico Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
    3. Europe
      1. Europe Public Relations (PR) Tools Market, 2016-2026 (USD Million)
      1. Europe Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      1. Europe Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      1. UK Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      2. UK Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      3. Germany Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      4. Germany Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      5. France Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      6. France Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      7. Italy Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      8. Italy Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      9. Spain Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      10. Spain Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      11. Netherlands Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      12. Netherlands Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      13. Rest of Europe Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      14. Rest of Europe Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
    4. Asia Pacific
      1. Asia Pacific Public Relations (PR) Tools Market, 2016-2026 (USD Million)
      1. Asia Pacific Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      1. Asia Pacific Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      1. China Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      2. China Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      3. Japan Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      4. Japan Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      5. India Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      6. India Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      7. Australia Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      8. Australia Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      9. South East Asia Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      10. South East Asia Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      11. South Korea Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      12. South Korea Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      13. Rest of Asia Pacific Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      14. Rest of Asia Pacific Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
    5. Latin America
      1. Latin America Public Relations (PR) Tools Market, 2016-2026 (USD Million)
      1. Latin America Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      1. Latin America Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      1. Brazil Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      2. Brazil Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      3. Argentina Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      4. Argentina Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      5. Chile Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      6. Chile Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      7. Rest of Latin America Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      8. Rest of Latin America Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
    6. Middle East & Africa
      1. Middle East & Africa Public Relations (PR) Tools Market, 2016-2026 (USD Million)
      1. Middle East & Africa Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      1. Middle East & Africa Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      1. GCC Countries Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      2. GCC Countries Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      3. Nigeria Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      4. Nigeria Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      5. South Africa Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      6. South Africa Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
      7. Rest of Middle East & Africa Public Relations (PR) Tools Market revenue, By Product Type, 2016-2026 (USD Million)
      8. Rest of Middle East & Africa Public Relations (PR) Tools Market revenue, By Application, 2016-2026 (USD Million)
  8. Company Profiles
    1. Outbrain
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    2. Google
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    3. Business Wire
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    4. Salesforce
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    5. Meltwater
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    6. Cision AB
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    7. AirPR Software
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    8. IrisPR Software
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    9. ISentia
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    10. Onalytica
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    11. Prezly
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    12. IPR Software
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    13. TrendKite
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    14. Agility
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments
    15. Red Wheat
      1. Overview
      2. Financials
      3. Product Portfolio
      4. Business Strategy
      5. Recent Developments

 

List of Figures

  1. Market research process
  2. Market research methodology
  3. Global Public Relations (PR) Tools Market, 2016-2026 (USD Million)
  4. Porter’s Five Forces Analysis
  5. Global Public Relations (PR) Tools Market attractiveness, By Product Type
  6. Global Public Relations (PR) Tools Market attractiveness, By Application
  7. Global Public Relations (PR) Tools market share, By Product Type, 2019 and 2026
  8. Global Public Relations (PR) Tools Market by Publishing Tools, 2016-2026 (USD Million)
  9. Global Public Relations (PR) Tools Market by Social Media Monitoring & Management, 2016-2026 (USD Million)
  10. Global Public Relations (PR) Tools Market by Content Creation and Distribution, 2016-2026 (USD Million)
  11. Global Public Relations (PR) Tools Market by Data Aggregation, 2016-2026 (USD Million)
  12. Global Public Relations (PR) Tools Market by Monitoring and Analysis, 2016-2026 (USD Million)
  13. Global Public Relations (PR) Tools Market by Relationship Management, 2016-2026 (USD Million)
  14. Global Public Relations (PR) Tools market share, By Application, 2019 and 2026
  15. Global Public Relations (PR) Tools Market by BFSI, 2016-2026 (USD Million)
  16. Global Public Relations (PR) Tools Market by Consumer Goods and Retail, 2016-2026 (USD Million)
  17. Global Public Relations (PR) Tools Market by Government and Public Sector, 2016-2026 (USD Million)
  18. Global Public Relations (PR) Tools Market by IT & Telecom & Healthcare, 2016-2026 (USD Million)
  19. Global Public Relations (PR) Tools Market by Media & Entertainment, 2016-2026 (USD Million)
  20. Global Public Relations (PR) Tools Market share, by Region, 2019 and 2026
  21. North America Public Relations (PR) Tools Market, 2016-2026 (USD Million)
  22. Europe Public Relations (PR) Tools Market, 2016-2026 (USD Million)
  23. Asia Pacific Public Relations (PR) Tools Market, 2016-2026 (USD Million)
  24. Latin America Public Relations (PR) Tools Market, 2016-2026 (USD Million)
  25. Middle East & Africa Public Relations (PR) Tools Market, 2016-2026 (USD Million)

 

List of Tables

  1. Global Public Relations (PR) Tools Market: snapshot
  2. Drivers of the Public Relations (PR) Tools Market: impact analysis
  3. Restraints of the Public Relations (PR) Tools Market: impact analysis
  4. North America Public Relations (PR) Tools Market revenue, By Product Type,2016-2026 (USD Million)
  5. North America Public Relations (PR) Tools Market revenue, By Application,2016-2026 (USD Million)
  6. Europe Public Relations (PR) Tools Market revenue, By Product Type,2016-2026 (USD Million)
  7. Europe Public Relations (PR) Tools Market revenue, By Application,2016-2026 (USD Million)
  8. Asia Pacific Public Relations (PR) Tools Market revenue, By Product Type,2016-2026 (USD Million)
  9. Asia Pacific Public Relations (PR) Tools Market revenue, By Application,2016-2026 (USD Million)
  10. Latin America Public Relations (PR) Tools Market revenue, By Product Type,2016-2026 (USD Million)
  11. Latin America Public Relations (PR) Tools Market revenue, By Application,2016-2026 (USD Million)
  12. Middle East & Africa Public Relations (PR) Tools Market revenue, By Product Type,2016-2026 (USD Million)
  13. Middle East & Africa Public Relations (PR) Tools Market revenue, By Application,2016-2026 (USD Million)
  • Outbrain
  • Google
  • Business Wire
  • Salesforce
  • Meltwater
  • Cision AB
  • AirPR Software
  • IrisPR Software
  • ISentia
  • Onalytica
  • Prezly
  • IPR Software
  • TrendKite
  • Agility
  • Red Wheat

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An Overview on Research Methodology used at Syndicate Market Research:

1.1 Research Methodology

The process of market research at Syndicate Market Research is an iterative in nature and usually follows following path. Information from secondary is used to build data models, further the results obtained from data models are validated from primary participants. Then cycle repeats where, according to inputs from primary participants, additional secondary research is done and new information is again incorporated into data model. The process continues till desired level of information is not generated.

To calculate the market size, the report considers the revenue generated from the sales of the market providers. The revenue generated from the sales of market is calculated through primary and secondary research. The key players operating in the market across the globe are identified through secondary research and a corresponding detailed analysis of the top vendors in the market is done. The market size calculation also includes clinical trial phase segmentation determined using secondary sources and verified through primary sources.

1.2 Secondary Research

The secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • Internal and external proprietary databases, relevant patent and regulatory databases
  • National government documents, statistical databases and market reports
  • News articles, press releases and web-casts specific to the companies operating in the market

The sources for secondary research includes but is not limited to: Factiva, Hoovers and Statista

1.3 Primary Research

We conduct primary interviews on an ongoing basis with industry participants and commentators in order to validate data and analysis. A typical research interview fulfills the following functions:

  • It provides first-hand information on the market size, market trends, growth trends, competitive landscape, future outlook etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves E-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/ clinical trial phase managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts, research analysts specializing in specific markets
  • Key opinion leaders specializing in different areas corresponding to different industry end users

1.4 Models

Where no hard data is available, we use modeling and estimates in order to produce comprehensive data sets. A rigorous methodology is adopted in which the available hard data is cross referenced with the following data types to produce estimates:

  • Demographic data: Population split by segment
  • Macro-economic indicators: GDP, etc.
  • Industry indicators: Expenditure, infrastructure, sector growth and facilities.

Data is then cross checked by the expert panel.

1.4.1 Company Share Analysis Model

Company share analysis is used to derive the size of global market. As well as study of revenues of companies for last three to five years also provide the base for forecasting the market size and its growth rate. This model is built in following steps:

1.4.2 Revenue Based Modeling

Revenue based models can be built in two ways - Top-Down or Bottom-Up irrespective of industry. Market size estimated from company share analysis acts as a validation point for bottom-up approach where as it acts as starting point for top-down approach.

1.5 Research Limitations

Inflation is not a part of pricing in this report. Prices of the products and its derivatives vary in each region and hence similar revenue ratio does not follow for each individual region. The same price for each type has been taken into account while estimating and forecasting market revenue on a global basis. Regional average price has been considered while breaking down this market by end user in each region.

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