Smart Toilet Market Size, Share, Insights Report By Application (Commercial, Residential), By Distribution Channel (Online and Offline), By Connectivity (Bluetooth and Wi-Fi), and By Region – Global Industry Analysis, Emerging Trends, Demand and Forecast Report 2024 – 2030

According to Syndicate Market Research, the global smart toilet market size was valued at around USD 7.8 billion in 2023 and is expected to reach a value of USD 19.4 billion by 2030, growing at a CAGR of roughly 12.35% from 2024 to 2030. The global smart toilet market is projected to grow at a significant growth rate due to a number of driving factors.

Smart Toilet Market: Overview

The smart toilet is an intelligent toilet appliance that autonomously opens and closes. Several sophisticated sensor technologies enable users to personalize every aspect of this intelligent toilet, including warm water cleaning, UV disinfection, heated seats, hands-free seat closing, automatic flushing, ambient lighting, and an air freshener. Hardware components such as sprinklers, bottom scrubbers, hair dryers, and artificial flushing noises are also incorporated into smart toilets to mask the noise. Certain smart restrooms are equipped with intelligent virtual assistants that enable users to design an optimal environment by simply speaking.

Additionally, these toilets have the capability of being linked to mobile applications that grant users the autonomy to configure individual preferences for each member of the household, including preferable temperature, cleaning pressure, and status. In the coming years, increasing consumer demand for convenience hygiene products is anticipated to continue to be a market growth driver. Moreover, to provide consumers with an exceptional bathroom experience, industry participants offer cutting-edge hygiene technologies such as automatic seat covers that open, Bluetooth connectivity, UV illumination, and automatic flushing.

Key Highlights

• The global smart toilet market is registered a CAGR of 12.35% during the forecast period.
• The market is anticipated to continue to expand in the coming years due to the rising demand for convenience sanitation products among consumers.
• By application, the commercial segment held a significant market share in 2023, establishing its dominance.
• By distribution channel, the offline segment held a large portion of the market in 2023.
• Based on Connectivity, the Bluetooth segment exhibited market dominance in 2021 and is anticipated to maintain its position as the fastest-growing segment during the forecast period (2024 - 2030).
• On the basis of Region, Europe will dominate the global market.

                                                          Global Smart Toilet Market 2024 Size by Region

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Smart Toilet Market Dynamics:

Growth Drivers

Rising demand for water-saving technologies

The smart toilets market is driving by the rising need for technology that saves water. A big goal of the top companies that make smart toilets is to save water and water supplies. As the population has grown, so has the need for water sustainability, which has made it more important to save water. The use of smart toilets successfully helps save water. Smart toilets that use less water help each family use less water overall.

Restraints

• Substitutes' accessibility could impede the expansion of the worldwide market.

Smart toilet is under threat from replacement items. Countries like China, India, and other developing nations frequently select conventional toilets. The future expansion of the smart toilet industry is anticipated to be hampered by poor penetration in developing nations, cost restraints, and a lack of knowledge about smart toilet features. Country-to-country variations exist in the culture of hygiene. Exclusively affluent demographics and upscale office buildings have a need for smart toilets.

Opportunities

Advantages of smart toilets generate growth opportunities

With efficiency sensors like automated flushing and water detection for a single pass, smart toilets offer many benefits. This toilet uses less water than normal toilets and shuts off when an overflow, leak, or smart device warning is detected, saving utility costs. Buyers may save water and electricity with these hygienic and functional goods. Automatically open and close, heat, clean, and deodorize smart toilets. Installing smart bathroom items is become fashionable. These issues, along with strong economic growth and lifestyle improvements worldwide, are likely to hurt the global smart toilet industry. These characteristics will create significant market growth potential during the projection. Emerging markets worldwide will also offer integrated smart toilet market prospects.

Smart Toilet Market: Segmentation Analysis

The global smart toilet market is segmented based on application, distribution channel, connectivity, and region.

By application, the market is divided into commercial application and residential application. The commercial segment holds a substantial share of global sales, owing to the widespread installation of smart toilets in upscale dining establishments, bars, hotels, and retail centers, which enable the provision of cleaning services to patrons. Moreover, intelligent restrooms are regarded as premium products when implemented in upscale commercial establishments.

Based on distribution channel, the market is separated into online and offline. Offline distribution channels accounted for the majority of significant revenue during the forecast period. Because they offer a variety of fact checks prior to the purchase decision, many consumers prefer to acquire intelligent products through these channels. Furthermore, to ensure the ongoing availability of discounted products, a number of commercial and residential real estate firms collaborate with these retailers.

Based on Connectivity, its separated into Bluetooth and Wi-Fi. The Bluetooth segment held a dominant position in the market and is anticipated to experience the highest growth rate over the forecast period. The current trend toward smart homes, expanding technological advancements, and growing acceptance of smart technologies in corporate, residential, and commercial structures are all factors driving the growth of the smart toilet market.

Recent Developments

• Kohler, America's largest bathroom furniture and plumbing provider, collaborated with Daniel Arsham on a 3D-printed sink in November 2023. Kohler presented digital bathroom solutions and Daniel Arsham's immersive art at Milan Design Week 2024.
• Toto Ltd., the world's largest Japanese toilet manufacturer, released an AI-powered "health care toilet" in January 2023. Wellness Toilet uses modern sensors to assess the user's mental and physical health. Users receive smartphone app health improvement recommendations from this data.

Smart Toilet Market: Regional Analysis

Europe dominates the worldwide market with new construction projects

The global smart toilet market is dominated by Europe, which is anticipated to retain its position as the market leader throughout the period of forecast. The regional smart toilets market is being propelled by factors including rising consumer expenditure on lavatory hygiene and increased purchases of smart toilets. Many individuals in Germany and the United Kingdom favor touchless smart toilets. Furthermore, augmented expenditures on health and hygiene products in Germany, the United Kingdom, and France contribute positively to the expansion of the smart toilet market.

Smart Toilet Market: Competitive Analysis

Some of the major players in the global smart toilet market include;

• Bradley Corporation
• Brondell
• Coway
• Duravit AG
• Fortune Brands
• Haier
• Jomoo
• Kohler Co.
• LIXIL Group Corporation
• Masco Corporation
• Midea
• Roca Sanitario SA
• Toto Ltd.
• Villeroy & Boch
• Wellis

Global smart toilet market is segmented as follows:

By Application

• Commercial
• Residential

By Distribution Channel

• Online
• Offline

By Connectivity

• Bluetooth
• Wi-Fi

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • U.K.
  • France
  • Germany
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• The Middle East and Africa
  • GCC Countries
  • South Africa
  • Rest of Middle East Africa

Frequently Asked Questions:

What are the key factors driving global smart toilet market growth?

The global smart toilet market will grow due to the rising demand for water-conserving technologies.

What will be the CAGR of the global smart toilet market?

The global smart toilet market is growing at a CAGR of around 12.35% during the forecast period (2024-2030).

What will be the value of the smart toilet market during 2024- 2030?

According to Syndicate Market Research, the global smart toilet market size was estimated at approximately USD 7.8 billion in 2023 and is expected to generate revenue of around USD 19.4 billion by 2030.

Which region will drive global smart toilet market revenue?

Europe region will dominate the global smart toilet market.

Who are the key players operating in the global smart toilet market growth?

Some major players covered in the global smart toilet market are; Bradley Corporation, Brondell, Coway, Duravit AG, Fortune Brands, Haier, Jomoo, Kohler Co., LIXIL Group Corporation, Masco Corporation, Midea, Roca Sanitario SA, Toto Ltd., Villeroy & Boch, Wellis, and others.

Frequently Asked Questions

List of Figures

List of Tables

• Kohler Co.
• Toto Ltd.
• Roca Sanitario SA
• LIXIL Group Corporation
• Duravit AG
• Wellis
• Masco Corporation
• Bradley Corporation
• Fortune Brands
• Villeroy & Boch AG

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An Overview on Research Methodology used at Syndicate Market Research:

1.1 Research Methodology

The process of market research at Syndicate Market Research is an iterative in nature and usually follows following path. Information from secondary is used to build data models, further the results obtained from data models are validated from primary participants. Then cycle repeats where, according to inputs from primary participants, additional secondary research is done and new information is again incorporated into data model. The process continues till desired level of information is not generated.

To calculate the market size, the report considers the revenue generated from the sales of the market providers. The revenue generated from the sales of market is calculated through primary and secondary research. The key players operating in the market across the globe are identified through secondary research and a corresponding detailed analysis of the top vendors in the market is done. The market size calculation also includes clinical trial phase segmentation determined using secondary sources and verified through primary sources.

1.2 Secondary Research

The secondary research sources that are typically referred to include, but are not limited to:

• Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
• Internal and external proprietary databases, relevant patent and regulatory databases
• National government documents, statistical databases and market reports
• News articles, press releases and web-casts specific to the companies operating in the market

The sources for secondary research includes but is not limited to: Factiva, Hoovers and Statista

1.3 Primary Research

We conduct primary interviews on an ongoing basis with industry participants and commentators in order to validate data and analysis. A typical research interview fulfills the following functions:

• It provides first-hand information on the market size, market trends, growth trends, competitive landscape, future outlook etc.
• Helps in validating and strengthening the secondary research findings
• Further develops the analysis team’s expertise and market understanding
• Primary research involves E-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

The participants who typically take part in such a process include, but are not limited to:

• Industry participants: CEOs, VPs, marketing/ clinical trial phase managers, market intelligence managers and national sales managers
• Purchasing managers, technical personnel, distributors and resellers
• Outside experts: Investment bankers, valuation experts, research analysts specializing in specific markets
• Key opinion leaders specializing in different areas corresponding to different industry end users

1.4 Models

Where no hard data is available, we use modeling and estimates in order to produce comprehensive data sets. A rigorous methodology is adopted in which the available hard data is cross referenced with the following data types to produce estimates:

• Demographic data: Population split by segment
• Macro-economic indicators: GDP, etc.
• Industry indicators: Expenditure, infrastructure, sector growth and facilities.

Data is then cross checked by the expert panel.

1.4.1 Company Share Analysis Model

Company share analysis is used to derive the size of global market. As well as study of revenues of companies for last three to five years also provide the base for forecasting the market size and its growth rate. This model is built in following steps:

1.4.2 Revenue Based Modeling

Revenue based models can be built in two ways - Top-Down or Bottom-Up irrespective of industry. Market size estimated from company share analysis acts as a validation point for bottom-up approach where as it acts as starting point for top-down approach.

1.5 Research Limitations

Inflation is not a part of pricing in this report. Prices of the products and its derivatives vary in each region and hence similar revenue ratio does not follow for each individual region. The same price for each type has been taken into account while estimating and forecasting market revenue on a global basis. Regional average price has been considered while breaking down this market by end user in each region.