Probiotics refers to the live bacteria that facilitate digestive functioning within the human body. Probiotics are fragment of functional beverages and foods, and are recognized for enhancing the functionality of the gut, together with other advantages, such as immunity boost. In the recent times, much traction is gained by the probiotic dietary supplements owing to the linked health advantages. These supplements are mainly obtainable in the form of capsule, tablet, liquid, and powder.
The major factors expected to drive the growth of the global probiotics dietary supplements market during the forecast period are the rising health concerns and its effectiveness. Further, the increasing need for weight management is another prominent factor projected to influence the market growth positively, mainly propelled by increasing obesity rates and rising importance on weight management solutions. Also, owing to the snowballing incidence of diseases like blood pressure, diabetes, and obesity on account of improper diet & hectic lifestyle, the usage of these supplements to enhance immune system, and thus treat breast cancer, several gastrointestinal diseases, and dental caries are projected to boost the expansion of the global probiotics dietary supplements market. Apart from this, the need for functional foods and nutraceuticals is anticipated to observe a spike as customers are choosing immunity boosting supplements during the ongoing coronavirus or COVID-19 pandemic.
The global probiotics dietary supplements market can be divided based on product type, application, microbial genus, end-user, distribution channel, and region. By product type, the market is segregated into capsule, powder stick pack, tablet, probiotic drops, and tablet. By microbial genus, the market is classified into yeast and bacteria. By application, the market is categorized into animal feed, nutritional supplements, food supplements, infant formula, specialty nutrients, and others. By distribution channel, the market is diversified into online stores, pharmacy/health store, supermarket/hypermarket, and others. By end user, the market is segmented into animal and human.
Regionally, the global market for probiotic dietary supplements is governed by Europe owing to strong customer cognizance about probiotics usage, the existence of key companies performing product innovation, and easy availability. Asia Pacific is also projected to witness substantial expansion owing to its high population base, the alertness regarding the nutritional advantages of dietary supplements, and rapid urbanization.
The key players within the global probiotic dietary supplements include BioCare Copenhagen, Bifodan, Chr. Hansen Holding A/S, BioGaia, Custom Probiotics, Inc., Contract NUTRA, Deerland Enzymes, Daflorn, Mercola Probiotics, Lallemand, Probi USA, Inc (Nutraceutix), NutraScience Labs, and Nebraska Cultures, among others. To cite, Yakult Japan, in June 2020, introduced its foremost shelf-stable probiotic supplement sachets to enhance convenience of customer. The powder form sachets comprise Bifidobacteria and Lactic Acid Bacteria probiotic strains.
