Hotel guest feedback and surveying software perceive the feedback given by customer and guest at hotels and resorts on-premises, via online, tablet feedback app, and via SMS surveys and email surveys. Employee and customer experiences and feedback will be an all-time priority for each type of business as it is the full-proof imperative step on the path to business growth and success.
The expansion of the global hotel guest feedback and surveying the software market is projected to be mainly driven by the rising need from end-users for software to enhance and attain better guest satisfaction. In addition, factors such as accessibility of high-speed internet, enhancing ICT infrastructure, and rising infiltration of 4G technologies are also expected to contribute significantly to the growth of global market during the forecast period. Also, reduced customer churn, the growth of business advocates along with rising customer engagement are other factors expected to propel market growth during the years to come.
Nonetheless, with the growing data volume and increasing initiatives taken by enterprise toward digital revolution, the count of cyberattacks is growing swiftly. Thereby, the concerns about cyberattacks and data security can hinder the expansion of the global hotel guest feedback and surveying software market.
The global hotel guest feedback and surveying software market can be categorized based on application, type, and geography. By application, the market is divided into resort hotels, mid-range hotels & business hotels, boutique hotels, luxury & high-end hotels, and others. By type, the market is bifurcated into on-premises and cloud-based.
Geographically, the global hotel guest feedback and surveying software market in is projected to be dominated by North America during the forecast period on account of the elevated implementation of innovative technology along with the existence of key players within this region.
The prominent players active within the global hotel guest feedback and surveying software market consist of TrustYou, GuestRevu, Loopon, Revinate, Medallia, Service Metrics, ReviewPro, Helix (micrometrics), Feedier, CustomerCount, TripAdvisor, Flexkeeping, Clarabridge, Ask Nicely, and Local Measure, among others. With the progressing competition within the market, it becomes unequivocally imperative to concentrate on the customer experience. To cite, in May 2020, a prominent customer and employee feedback platform, Zonka Feedback, re-launched and rebooted as Zonka Customer Experience (CX) Platform with potent feedback abilities and strong, actionable reporting to build topnotch customer and employee experiences. Businesses, in the latest variant, can build more engaging and striking feedback surveys and forms with fresh and enhanced survey design.