Wedding apparel is the outfit put on by the groom and bride at an occasion of the wedding ceremony. The color, style, and ritual of the apparel differ from culture to culture. Mostly, brides in the western culture select white wedding apparel, whereas in the eastern culture they go for red. These colors are deemed auspicious in the respective cultures. These apparels are fabricated from diverse fabrics like charmeuse, silk, georgette, crepe, and satin.
The major factor driving the growth of the global wedding apparels market is the rise in need for diverse styles of wedding tuxedos and gowns as a part of prodigal wedding. Other factors propelling the market growth include the swiftly budding economies with a large count of wealthy customers entering the market. In addition, the increase in innovative and customized designs presented by fashion designers is projected to fuel the market growth during the forecast period. Furthermore, increasing disposable income, varying lifestyle, rising commercialization & urbanization, and fashion upgrading, particularly in apparels, will also propel the growth of the global wedding apparel market.
The global wedding apparels market can be bifurcated on the basis of fabric, culture type, distribution channel, end-user, and region. The market, by culture type, is segregated into eastern culture, western culture, and Native American culture. Further, the eastern culture segment can be sub-divided into East Asian dresses, South Asian dresses, and Middle Eastern dresses. The market, by fabric, can be categorized into satin, charmeuse, silk, georgette, crepe, and others. The market, by distribution channel, can be classified into offline and online. The market, by end-user, can be bifurcated into women and men.
Geographically, the wedding apparels market was dominated by Europe and is projected to maintain its dominance during the forecast period as well. This regional expansion can be attributed to the existence of numerous global players in this region and premium costing of the product along with rise in the buying power of people. Asia Pacific is also projected to witness lucrative growth during the years to come. India is the forerunner in this region as the people’s disposable income is high in comparison to that in other nations in Asia Pacific.
Key players within the global wedding apparels market consist of De La Cierva Y Nicolas, Pronovias, Impression Bridal, Jesus del Pozo, Vera Wang, Monique Lhuillier, Amsale Aberra, Yolan Cris, Pepe Botella, Rosa Clara, Oscar De La Renta, Victorio & Lucchino, Carolina Herrera, White One, THEIACOUTURE, TinaValerdi.com, JA APPAREL CORP., Jasmine Empire, and Manyavar, among others.