Beauty and personal care products are utilized for exterior applications to decrease signs comprising under-eye dark circles, pimples, wrinkles, and so on. Few of the frequently utilized beauty and personal care products are soaps, moisturizers, toothpaste, cleansers, perfumes, hair dyes, lipsticks, facial tissues, and feminine hygiene products. Buying these products from online websites has attracted momentous recognition owing to rising count of consumers choosing to purchase items on e-commerce sites, particularly millennial group.
Hectic lifestyles of people have positively influenced the requirement for a hassle-free and convenient shopping experience, which has further driven the growth of global online beauty and personal care products market. Also, the growing impact of social media and the readiness of customers to test diverse brands are factors projected to boost numerous players to employ better promotional drives. In addition, these players are spending in product packaging along with research & development activities to launch chemical-free and organic products, which propel the market growth during the forecast period.
The global online beauty and personal care market is segregated based on product type and region. The product type is categorized into oral hygiene, skin care, color cosmetics, hair care, baby & child care, sun care, fragrances, deodorants, bath & shower, depilatory products, and male grooming. From these, the skin care products are highly bought across diverse regions. The skin care segment entails body lotions and facial care products that improve skin quality, revitalize the cells, prevent wrinkles, and enhance the complexion. The accessibility of numerous new features and brands within the market is projected to drive the online retailing of skin care products during the coming period.
Regionally, North America is anticipated to govern global online beauty and personal care market owing to the development of cutting-edge technology and the existence of market players in this region. Further, Asia Pacific is projected to witness lucrative growth in the market during the forecast period owing to new brand & product launch, innovations in Internet technology, and customers keen to use a new product range.
Few of the prominent player in the global online beauty and personal care market include Beiersdorf, Avon Products Inc., L’occitane International S.A., Kao Corporation, Procter & Gamble, L’Oreal, Unilever, Shiseido Company Ltd., Johnson & Johnson, Revlon Inc., Chanel (CHANEL International B.V.), Oriflame Cosmetics, and The Este Lauder Companies Inc., among others. to cite, in December 2020, a range of Clean Beauty Skin Care OEM/ODM products was launched by Ausmetics during Cosmoprof Asia Digital Week. The idea of Clean Beauty – merchandises produced without components supposed or shown to harm human health – has turned out to be extremely popular in the past years.
