K-12 online tutoring is a type of microlearning that segregates wide subjects into texts, videos, infographics, or audios in limited units. It comprises utilizing short-term teaching tasks, bite-sized teaching modules, games, content delivery just-in-time, and quizzes, thereby, leading to its escalated recognition among kids. This, in turn, is expected to drive the growth of the global K-12 online tutoring market during the forecast period.
The key factors contributing to the growth of the global K-12 online tutoring market include the rising job avenues within the Science, Technology, Engineering, and Mathematics (STEM) fields that has surged the recognition of courses among the K-12 students across the globe. Further, the students choosing these courses look for tuitions other than the regular classes that will assist them in clearing the competitive examinations to get admissions in renowned colleges and universities. This, consequently, will assist them in acquiring STEM-associated jobs at well-known institutions and organizations. Thus, the growing significance of STEM education and the rising count of K-12 students will result in the growth of the global K-12 online tutoring market in the years to come. In addition, adaptive learning and personalization are boosting the recognition of microlearning as it is convenient on account of its relevant and concise content. The trend is projected to drive the expansion of the global market positively during forecast period.
The global K-12 online tutoring market is segregated on the basis of tutoring type, application, and region. Based on tutoring type, the market is divided into on-demand tutoring and structured tutoring. Among these, the global market was dominated by the structured tutoring segment in 2018 and is expected to maintain its dominance during the forecast period as well. This segmental growth can be attributed to factors like the increasing promotional activities by merchants to encourage structured learning among parents and students. Based on application, the market is bifurcated into high school, middle school, primary school, and pre-primary school.
Geographically, the global K-12 online tutoring market is segregated into Europe, North America, Latin America, Asia Pacific, and the Middle East & Africa. Among these, the global K-12 online tutoring market is projected to be ruled by the Asia Pacific region during the forecast period. This regional growth is expected to be contributed by the rising requirement for standardization and test preparation of competitive tests.
The prominent players within the global K-12 online tutoring market consist of CDEL, Ambow Education, TAL, New Oriental Education and Technology, iTutorGroup, Vedantu, Chegg, EF Education First, Tokyo Academics, and Knewton, among others.