Footwear basically functions to make the locomotion comfortable and avert injuries. In addition, they can be utilized as an adornment or fashion to specify the rank or status of an individual in a social structure. The growth of the global kids footwear market can be attributed to factors like interest of parent to match the footwear according to the clothing of their children, rapid physical development of kids, and the interest of kids in their beloved cartoon character-based footwear. Apart from this, the need for smart footwear is also escalating among kids on account of their technical specifications of sound and light that is further expected to drive the expansion of the global market during the forecast period. Furthermore, the promotional and marketing activities by the merchants are also projected to magnetize a huge count of customers within the market.
The global kids footwear market is segregated based on application, type, and region. The market, on the basis of application, is divided into girls, boys, and unisex. The global market, on the basis of type, is categorized into sports, casual, and formal.
Regionally, in 2018, the global kids footwear market was dominated by North America owing to the increase in customers cognizance about sports and athletic footwear in US. In addition, the growing spending on fitness products within this region is also projected to drive the market growth during the forecast period. Likewise, Asia Pacific is anticipated witness substantial growth within the market during the forecast period. This regional expansion can be attributed to the growing customer expenditure on fashion apparels in nations like India and China along with the altering customer buying patterns and rising disposable income.
Few of the prominent players active within the global kids footwear market consist of D’Chica, BabyHug, Morison’s Baby Dreams, Magic Needles, Crocs, Kidlings, Gini & Jony Ltd, Barbie, Nilson Group, Bata Shoes, XO Footwear, Kavyee Footwear, Adidas AG, Nike Inc., and Aqualite Footwear Pvt Ltd, among others. The global kids footwear market is recognized by the existence of a huge number of firms presenting a range of products. Also, several initiatives like mergers and acquisitions, limited extension, and online sales & development are undertaken by the market players. To cite, according to a recent report, Bata India, a footwear major, is intending to launch around 100 stores during this financial year in the face of the COVID-19 pandemic. The shoemaker—that has about 1,500 stores throughout India at present—intends to include 500 stores by 2023 to fortify its network in rural and semi-urban markets.
