Freezing common baked goods, preserving them until they are consumed, are called frozen baked goods. Frozen products do not need preservatives as freezing does not allow the growth of microorganisms. The characteristic of frozen products is that they retain their nutritional value for longer. As a result, with the growing trend of food fortification, the frozen bakery industry sees an opportunity to attract health-conscious consumers. Bakery companies offer a variety of bakery products that are gluten free, milk free, peanut free and soy protein to ensure it caters to the healthcare consumer segment. However, the microbiological deterioration of frozen bakery products, due to the growth of yeasts, molds, and bacteria, has forced consumers to choose frozen bakery products.
The demand for different types of frozen bakery products, are paving the way for the growth of the global frozen bread products market. As a result, different food manufacturers are developing strategies to deliver products that meet customers’ needs. As a result, the convenience factor is considered to be one of the most influential trends in the frozen bakery bread market. The rapid change in lifestyle and the relatively high disposable income are the two main factors that are expected to propel the growth of the global frozen bakery bread market.
In addition, in February, 2021, A Clifton-based bakery acquired Ecce Panis from the Pepperridge Farm division of Campbell Soup. The deal will also include Ecce Panis bakery operations based in East Brunswik. Jimmy’s Cookies will function the whole 113, 000-square-foot baking facility.
The global frozen bakery bread market is diversified based on the type, application, and region. The type segment is bifurcated into pretzels, pizza dough, croissants, and bagels, on the basis of its type. Further based on the application, the global market is segmented into café, family, school, public services.
Citing the regional opportunities in the global frozen bakery bread market, Europe has been for a long time holding an influencing role in the global market. This trend is attributed to product penetration and already established regional bakery markets. Moreover, the North American frozen bakery bread market is anticipated to witness drastic growth owing to spreading health-related awareness through food.
The major contributors of the global frozen bakery bread market include Arz Fine Foods, Aryzta, Premier Foods Plc, Klemme AG, Flowers Food, Lepage Bakeries, Switz Group, Grupo Bimbo, , Associated Food, ConAgra Foods Inc, Kellogg Company, General Mills, CSM, Dr. Oetkar, , Elephant Atta, among others. The key players are consistently adopting new-age technologies that sync well with the market conditions and consumers demand.