Fruits are indeed a natural resource of vitamins, minerals, and antioxidants. Fruit powders are obtained either through freeze dried technique or spray dried technique. They are utilized as a flavoring agent in a number of industries together with fruits’ nutritional value. The growing health-conscious customers having a focus of healthier lifestyle have shifted their choices to entirely natural products from the artificial constituents. This has contributed majorly to the growth of the global fruit powders market.
Rising requirement for fruit extracts as a vital component from organic nutraceuticals is projected to drive the global fruit powder market during the forecast period. also, mounting demand for diversity of fruit powders health drinks that entail elevated quantity of antioxidants and minerals & vitamins will also boost market expansion. Wide-ranging promotional approaches by producers to make customers attentive about the organic constituents’ advantages over synthetic products will drive market growth. The COVID-19 pandemic has positively shaped the market growth as there was wide requirement for FMCG goods comprising packaged and processed food products. To cite, in August 2020, Organic Freeze-Dried Super 8 Berry Blend, the latest superfood powder, was launched by Z Natural Foods. This dark purple berry blend is a powerful mixture of 8 of the most nutrient-rich berries.
The global fruit powder market can be categorized on the basis of application, fruit type, and region. The global market, based on fruit type, is classified into apple, grape, berries, banana, mango, and other fruit types. The global market, by application, is bifurcated into confectionery, bakery, dairy, snacks/RTE products, soups & sauces, beverages, and others.
Geographically, the global fruit powder market is expected to be governed by Europe during the forecast period on account of the growing aging population base, elevating health concerns among customers, and rising stipulation for functional & nutritional foods, mainly bakery products. Likewise, Asia Pacific is also anticipated to witness quick expansion during the forecast period owing to the momentous improvements in baked goods and dairy sector in developing countries like Thailand, China, India, and Vietnam. Further, supportive policies by government to increase production at the domestic level are projected to fuel the regional market expansion in the years to come.
Few of the prominent players actively participating in the global fruit powders market consist of Farmvilla, La Herbal (India), SVagrofood, Aum Agri Freeze Foods, Kanegrade Limited, NutriBotanica, Kamdhenu Foods, Saipro Biotech Pvt. Ltd, Batory Foods, NutraDry, The Green Labs LLC., and AARKAY FOOD PRODUCTS LTD., among others.