Rising Inclination Toward Convenience Foods To Drive Global Packaged Soups Market Growth

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Packages soup is an instantaneous soup made for fast and simple preparation. Soups are kept fresh and safe with malleable packaging using the aseptic packaging technology. They are accessible in broad array of styles, types, and flavors. These soups are either prepared on a mass or an industrial scale. These are prepared by drying, freezing, dehydrating, and canned; they are devoid of water, mixed with preservatives, spices, and dried vegetables.

The swift urbanization is driving the customers’ inclination toward convenience foods that require less energy & time for preparation and are also healthy at the same time. The rising trend of ready to eat soups, customers’ inclination toward healthier eating patterns is projected to surge the growth of the global packaged soup market. Also, companies are constantly introducing new products with amplified nutritive value, mouth-watering taste, and more ingredients further boosting market growth. The COVID-19 pandemic has impacted the market growth positively as customers around the world who are staying home have stocked homes with groceries comprising packaged food like packaged soups.

Packaged Soups Market

The global packaged soup market can be diversified into distribution channel, packaging, end-users, product type, and region. The market, based on packaging, is segregated into canned, bottles, and packets. The market, based on product type, is categorized into wet and dried. The market, based on end-user, is classified into commercial sector and household sector. The market, based on distribution channel, is divided into online store, convenience stores, food service, supermarket/hypermarket, and others.

Geographically, the global packaged soup market is projected to be governed by North America during the forecast period. This regional expansion can be credited to the rising hectic lifestyles of population further driving their inclination to convenience products, which can be directly consumed without any preparation. Likewise, Asia Pacific is also expected to witness considerable growth due to the rising base of working professionals along with growing disposable income.

Few of the leading players actively participating in the global packaged soup industry comprise ConAgra Inc., The Hain Celestial Group, General Mills, KETTLE CUISINE, LLC, Campbell Soup Company, B&G Foods, Inc., Unilever, Ajinomoto Co., Inc., The Kraft Heinz Company, and Nestle, among others. To cite, in Oct 2019, a prominent maker of premium pasta sauces, Rao’s Homemade®, shook up the soup aisle by introducing a new product generation prepared with real constituents and no artificial colors or flavors, providing the identical homemade taste for which Rao’s is recognized. Rao’s soups, packed in clear glass jars, is prominently seen in a pool of aluminum cans, forming a fresh segment for ready-to-serve, shelf-stable, premium soup.

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