Toothpaste is indispensable oral care products that entail constituents fulfilling numerous oral requirements like tooth decay, sensitivity, cleaning, bad breath, teeth whitening, and others. Extracts of Acacia leaves, Neem bark & stem, Camphor, Cinnamon bark, Guava leaves, and other plants are utilized in the making of herbal toothpaste. These plants possess medicinal properties aiding user health like fresh breath and bacteria removal.
The main factor expected to contribute to the growth of the global herbal toothpaste market during the forecast period is the changing consumer preference to natural & herbal from chemical products. Further, the rising count of vegan and health-conscious customers are projected to drive the global market expansion. Also, the elevated significance of oral hygiene and increasing need for plant-based products are expected to fuel the market growth in near future. Moreover, the rising alertness among individuals regarding cosmetic dental treatments is anticipated to surge the herbal toothpaste demand, thereby fueling the global herbal toothpastes market expansion.
The global herbal toothpaste market can be bifurcated on the basis of distribution channel, pack size, and geography. On the basis of distribution channel, the global market is categorized into non-store-based and store-based. Further, the store-based segment is sub-divided into convenience stores, supermarkets & hypermarkets, and others. On the basis of pack size, the global market is segmented into 25 gm, 50 gm, 100 gm, and others.
Regionally, the global herbal toothpaste market is anticipated to be ruled by Asia-Pacific during the forecast period owing to the rising inclination to herbal products & natural substitutes to chemical-based product, the wide-ranging marketing programs undertaken by market players along with the rising alertness regarding the ill-effects of fluoride-based toothpaste. Likewise, North America is also projected to witness considerable growth within the market due to the developments in the oral care industry and rising worries for tooth abrasions resulting from chemical constituents in toothpaste.
The prominent players within the global herbal toothpaste market consist of Vicco Laboratories, Colgate-Palmolive Company, Hindustan Unilever, Amway, Philan Herbomedix, Himalaya Wellness, Amorepacific, Vita-Myr International, Church & Dwight, Henkel AG & Co., WinWiz Healthcare, GlaxoSmithKline, Procter & Gamble, Leverayush, Patanjali Ayurved, Nature’s Gate & WorldPantry.com, and Dabur India.
The escalating natural product trend has compelled several firms to introduce natural alternatives of toothpaste. To cite, among the prominent toothpaste manufacturing firms in the world, Colgate-Palmolive has introduced Vedshakti in Thailand in 2018 to grow its offering within high cost natural product segment. In addition, herbal toothpaste that contains clove, mint, and neem was launched by Amway under Glister brand to enter the herbal product market.