Nutrition is among the most important aspects that affects the growth and development of a child. Infant nutrition, as per Federal Food, Drug, and Cosmetic Act, implies to food that is characterized for special dietary use, wholly as a food for children as its imitation of human milk or its aptness as a partial or complete alternative for human milk. The infant nutrition market entails a varied array of products from several baby food products to infant formulas.
The growth of the global infant nutrition market is driven by numerous factors such as a rise in number of working mothers, the increase in need for organic baby food, and elevated expenditure on baby health. Further, quickly growing urbanization together with increase in middle class population in developing regions will propel the market expansion. In addition, the product innovation backed by technological improvement is expected to generate new growth avenues for the global infant nutrition market.
Further, marketing strategies implemented by the producers to spread consciousness about significance of feeding infant formulas and baby food will fuel growth of the market during near future. To cite, in 2017, “Start Healthy, Stay Healthy” initiative was introduced by Nestlé Indonesia to offer skills and knowledge to aid customers in making right choices about nutrition and food, during pregnancy and the child’s initial two years.
The global infant nutrition market is segregated based on distribution channel, form, product type, and region. The market, based on form, is classified into liquid and solid. The market, based on product type, is divided into specialty baby milk, follow-on milk, prepared baby food, infant milk, and dried baby food. The market, based on distribution channel, is categorized into convenience stores, hypermarket & supermarket, online, pharmacy, and others.
Regionally, the global infant nutrition market is projected to be governed by North America with maximum CAGR during the forecast period. This regional expansion can be credited to the existence of high per capita healthcare spending, elevated level of awareness, and escalated disposable income. In addition, the average age at which a woman in this region is giving birth has been increasing as young women are progressively listing their professions over family planning. Thus, an increase in parental worries, for the nutrition and health of a baby, are boosting the expansion of the North American regional market.
Few of the leading players within the global infant nutrition market consist of Mead Johnson & Company, Nestle, Abbott, Danone, Meiji Holdings, The Kraft Heinz Company, Synutra International Inc., Beingmate Group, Perrigo Company, and Glanbia, among others.
