Sports nutrition consists of sports food and sports drinks. Sports food comprises protein bar, energy bar, and nutritional powder. The requirement for sports food products has seen a spike in the recent years and it is also projected to witness considerable growth during the forecast period.
The factors contributing to the growth of the global sports food market include the rising recognition of e-commerce platforms that has made it simpler for the brands to directly reach to the customers together with offering admittance to the trusted and international brands, further endorsing consumption of these products in the common class of customer. In addition, the growing disposable income, a rise in number of gyms, rapid urbanization, escalating increase in number of fitness centers & health clubs, and the elevated interest in personal look are other factors anticipated to boost the market growth during upcoming period. Also, busy schedules, stressful life, along with obesity & chronic disease have prompted mindset shift among the customer toward fitness and daily exercise, driving the market expansion.
The global sports food market is bifurcated based on ingredients, product type, users, gender, distribution channel, and region. By product type, the market is spilt into energy bars, dietary supplement powder, protein bars, sports food & drinks, and sports gels. By gender, the market is categorized into male and female. By ingredients, the market is classified into minerals, vitamin, protein, nutrition supplements, and carbohydrates. By distribution channel, the market is categorized into online stores, hypermarket & supermarkets, drug stores, and convenience stores. By users, the market is classified into bodybuilding users, athletic users, and recreational users.
Regionally, the global sports food market is dominated by North American region with highest revenue share. Within the region, the customers in the US are progressively shifting to food items having high nutritional value. Further, the hectic lifestyle of these people drives the intake of protein and energy bars, thereby driving the regional market growth. Also, Asia Pacific is the projected to be the fastest-budding market during the forecast period. The factors contributing to this regional growth include the robust fitness culture across nations, like Japan, China, and Australia, along with the broad obtainability of sports nutrition products, with a range of market brands and continuous new product launches.
Few of the prominent players actively participating within the global sports food market include Abbott Laboratories, Nestle S.A., Clif Bar & Company, GNC Holdings Inc., Ultimate Nutrition Inc., PepsiCo Inc., Glanbia PLC, GlaxoSmithKline PLC., The Coca Cola Company, and MusclePharm Corporation.